Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Digitized
Collection
Collectible items now exist in the virtual world for entertainment purposes.
3.6
Trend score
Trend
What is the Digitized Collection trend?
Digitized Collection: The use of the digital sphere in almost every aspect of consumers' lives, whether work or play, has inevitably trickled over to the collectibles industry. Virtual trading and collection platforms serve the modern day consumers' desire for a new form of this traditional practice that aligns with the tech habits they have grown accustomed to in the present day.
Trend themes
Themes within the Digitized Collection trend
Three behaviours holding the trend together01
Blockchain-Traded Collectibles
Blockchain and cryptocurrency presents opportunities for the exchange of truly rare collectibles.
02
Approachable Digital Collectibles
Making it possible for creators to make their own digital collectibles without experience with coding or blockchain technology.
03
App-Connected Dwelling Toys
Augmented reality and app-connected experiences allows toys to offer unique, interactive experiences beyond just physical play.
Industry implications
What the Digitized Collection trend means for industry
Where the trend changes the playbookFor
Blockchain Technology
Blockchain technology presents opportunities beyond just cryptocurrency, including digital collectibles.
For
Toy Industry
The collectibles industry has evolved to include tech component for modern day consumers.
For
Augmented Reality
AR and app-connected experiences offers potential for innovation and interactivity for companies beyond the toy industry.
Workshop question
How can your brand adapt to changed consumer habits in its area of expertise?
Trend signals
Trend signals for Digitized Collection
Trend score 3.6 out of 10, from popularity 58%, activity 44%, freshness 8%.
Popularity58%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digitized Collection trend
4 featured examples from Apr 4, 2018 to Aug 7, 2019CategoryLife-Stages
App-Connected Dwelling Toys
Jazwares' Nanables Invite Kids to Discover the Homes of "Nanos"
Innovative toy companies can capitalize on the demand for app-connected and collectible toys.
CategoryBusiness
Approachable Digital Collectibles
'Fan Bits' Lets Users Create and Sell Blockchain-Secured Items
Artists can explore new revenue streams by creating and selling digital collectibles, blurring the line between physical and digital artwork.
CategoryTech
Toy-Tracking Collector Apps
Funko's App Helps Users Track a Collection, Manage Wish Lists & More
Developing more robust collector apps and integrating barcode scanning technology could provide a competitive edge in the collectibles industry.
CategoryTech
Blockchain-Traded Collectibles
A Japanese Anime Studio Will Be Selling Rare Cryptoart Collectibles
The art market industry can leverage blockchain and cryptocurrency to revolutionize the way physical and digital artworks are authenticated, traded, and owned.
