During the height of the cryptocurrency craze, news spread about collectible, digitally encrypted tokens like the famous Cryptokitties and others, and 'Fan Bits' is a new service that's aiming to bring that viral trading to a wider swath of the market. The new service makes it easy for creators to make their own digital collectibles, even if those creators don't have any experience with coding or the blockchain as a whole.
Any creator can use Fan Bits to build unique digital collectibles that only a single fan owns. Though one might typically think of those collectibles as illustrated images, they can be any type of file, from photography to sound files (e.g. music) to videos. There's a lot of potential in owning a totally unique collectible file from a famous creator, so the potential for a robust market to develop is strong.