Trend cluster
Category

Digitized
Altruism

Tech offers short and long-term solutions for the homelessness epidemic.

Homelessness Tracking TechnologySeamless Donation AppsCharitable VR Christmas Pop-UpsStreamlined Homeless Population Apps

Trend

What is the Digitized Altruism trend?

Digitized Altruism: Brands, non profits and governments are employing the benefits of technology to help resolve the persistent issue of homelessness. Whether streamlining processes or looking for long-term data collection that will inform new solutions, the use of technology in this realm focuses on diverse information and positive impact, while enhancing the efficiency of consumer, brand, or government altruism.

Trend themes

Themes within the Digitized Altruism trend

Three behaviours holding the trend together
01

Streamlined Access to Services

The use of technology to provide homeless populations with streamlined access to services like financial aid, food, and shelter through apps and blockchain technology.

02

Homelessness Tracking Technology

The use of technology to track and analyze data on homeless populations in order to better allocate resources and improve outreach efforts.

03

Virtual Reality Charitable Experiences

The use of virtual reality technology to create immersive charitable experiences that raise awareness and empathy for homeless populations.

Industry implications

What the Digitized Altruism trend means for industry

Where the trend changes the playbook
For

Tech Industry

The tech industry has opportunities to develop and implement technology solutions that can support homeless populations and assist in providing streamlined access to services.

For

Non-profit Sector

The non-profit sector is a key industry that can benefit from utilizing technology to improve outreach efforts and track and analyze data on homeless populations.

For

Retail Industry

The retail industry has opportunities to partner with non-profit organizations to create charitable initiatives that raise awareness and funds for homeless populations.

Workshop question

How can your brand contribute to altruistic causes in a way that is both effective and efficient?

Trend signals

Trend signals for Digitized Altruism

Trend score 3.5 out of 10, from popularity 56%, activity 42%, freshness 8%.

Popularity56%
Activity42%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific