Category
Lifestyle
Assisted Choices
Trend cluster
Category
Inclusive
Cannabis
Mainstream cannabis culture slowly works towards inclusion via feminism.
3.5
Trend score
Trend
What is the Inclusive Cannabis trend?
Inclusive Cannabis: Where the mainstream cannabis industry once focused on "stoners," the lifestyle associated with it is now considered upscale – and the next step in this progression is its slow shift to empowering women. This shift caters to a demographic that has long consumed the product, while simultaneously being disregarded in its contributions to the culture that surrounds it. As the cannabis industry focuses on progression, the dichotomy of its contribution to "upscale" lifestyles for some demographics, and disproportionate penalties for others, must be resolved in order for the industry to fully embody inclusivity.
Trend themes
Themes within the Inclusive Cannabis trend
Three behaviours holding the trend together01
Feminist Cannabis Communities
By empowering women and uniting them through online communities, there's an opportunity to revolutionize cannabis for health and wellness, as seen with Cannabis Feminist and their upcoming cannabis deodorant that helps to prevent breast cancer.
02
Marijuana-Infused Cosmetics
Opportunities lie in creating an array of marijuana-infused cosmetic products, like High Gorgeous' cellulite treatment, offering the healing and tightening properties of cannabis, cinnamon, and caffeine, as well as potent CBD body lotions for natural, topical pain relief.
03
Floral Cannabis Products
Branding specifically for women and using color-coded design like Venna's Clean & Exquisite to express its essence, could be an opportunity to make cannabis more female-friendly and bring innovation to an industry that's yet to speak to womankind.
Industry implications
What the Inclusive Cannabis trend means for industry
Where the trend changes the playbookFor
Health and Wellness
As women are turning to cannabis for medical reasons and exploring the benefits of infused products, there's potential to disrupt the traditional pharma industry and cosmetics landscape with cannabis-infused products that offer natural healing properties.
For
Marketing and Advertising
By shifting marketing from a stoner culture to an upscale, empowered one, as seen with Queends of the Stoned Age and Canndora's Hotbox Edition, there's the opportunity to create a new female-focused cannabis narrative, resonating with a younger generation of medical and recreational users.
For
Social Causes
As the cannabis industry focuses on progression and embracing inclusivity, there's an opportunity to address and resolve the dichotomy of contributions and disproportionate penalties within upscale demographics and build social causes that embody inclusivity for all.
Workshop question
Consider who your brand targets to, and who it might exclude. How can it better foster inclusive and diverse business practices?
Trend signals
Trend signals for Inclusive Cannabis
Trend score 3.5 out of 10, from popularity 47%, activity 49%, freshness 8%.
Popularity47%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Inclusive Cannabis trend
6 featured examples from Jan 18, 2017 to Jul 9, 2019CategoryLifestyle
Female-Focused Cannabis Tinctures
Moxie Meds' Tinctures Address Menopause, Menstruation & More
The cannabis industry can continue to develop products specifically targeting women's health and wellness concerns while improving current product formulas and delivery systems
CategoryFashion
Marijuana-Infused Cosmetics
High Gorgeous Offers a Range of Natural Bath and Body Items
The cosmetics industry can leverage the trend of using marijuana-infused compounds for its healing and therapeutic benefits to tap into a new market.
CategoryLifestyle
Floral Cannabis Products
Venna's Packaging Aims to Brand Cannabis for Women
The cannabis industry has the opportunity to create disruptive innovations by developing female-focused products that cater to the unique preferences and needs of women.
CategoryBusiness
Feminist Cannabis Communities
'Cannabis Feminist' Unites Businesswomen in Cannabis for Health
The cannabis industry is still underdeveloped and has room for innovation, especially in the areas of health and wellness products.
CategoryLifestyle
Curated Cannabis Accessories
Canndora's Hotbox Edition Celebrates Women Who Love Cannabis
Opportunity for businesses to create and market a range of cannabis lifestyle and accessory products.
CategoryLifestyle
Female-Focused Cannabis Webseries
'Queens of the Stoned Age' is a New Web Series from Merry Jane
Disruptive innovation opportunity: Create female-focused cannabis content for online platforms to cater to the growing audience demand.
