Canndora's Hotbox Edition Celebrates Women Who Love Cannabis
Laura McQuarrie — July 9, 2019 — Lifestyle
References: canndoraclub.myshopify & globenewswire
Canndora, a cannabis lifestyle and accessory brand and community for empowered women, recently launched the Hotbox Edition to share products for the summer. The special edition set was created to celebrate the first summer following the legalization of recreational marijuana in Canada, offering portable products for the on-the-go consumer. The curated products include a range of aesthetically pleasing and functional items like a smell-proof purse, a vacuum-sealed jar, metal grinder, ready-to-fill pre-rolled cones and a bamboo rolling tray.
For the creation of the Hotbox Edition, Canndora partnered with Abi Roach to continue their shared mission based on "ending stigma and normalizing the use of cannabis, especially by women who may feel pressured to hide their cannabis consumption." As well as uniting people through products, Canndora regularly runs events to bring women together.
For the creation of the Hotbox Edition, Canndora partnered with Abi Roach to continue their shared mission based on "ending stigma and normalizing the use of cannabis, especially by women who may feel pressured to hide their cannabis consumption." As well as uniting people through products, Canndora regularly runs events to bring women together.
Trend Themes
1. Empowered Women in Cannabis - Opportunity for brands to create cannabis accessories and lifestyle products specifically targeted towards empowered women.
2. Portable Cannabis Products - Disruptive innovation potential in the development of portable cannabis products for the on-the-go consumer.
3. Ending Stigma and Normalization - Potential to disrupt the cannabis industry by focusing on ending stigma and normalizing its use, particularly among women.
Industry Implications
1. Cannabis Lifestyle and Accessories - Opportunity for businesses to create and market a range of cannabis lifestyle and accessory products.
2. Event Planning and Community Building - Opportunity for event planning companies to organize gatherings and community-building events surrounding cannabis consumption.
3. Fashion and Beauty - Disruptive innovation potential for the fashion and beauty industries to create cannabis-inspired products that combine aesthetics with functionality.
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