Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Collectible
Luxury
Designers aim to enhance engagement by collaborating with pop cultural trends.
4.3
Trend score
Trend
What is the Collectible Luxury trend?
Collectible Luxury: Luxury fashion brands are offering collectible items influenced by pop culture in order to better engage Millennial and Gen Z demographics. This slow but crucial shift comes as these brands seek to achieve the accessibility that fast fashion brands have so easily adopted, if not in cost then in cultural relevance.
Trend themes
Themes within the Collectible Luxury trend
1 behaviours holding the trend together01
Themed Collectibles
Different industries are offering themed collectibles as a way to celebrate and showcase their appreciation for certain pop culture references.
Industry implications
What the Collectible Luxury trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
The potential profitability of pop culture merchandise is driving brands to collaborate with franchises in order to reach younger consumers.
Workshop question
How can your brand attract overlooked demographics?
Trend signals
Trend signals for Collectible Luxury
Trend score 4.3 out of 10, from popularity 63%, activity 58%, freshness 8%.
Popularity63%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Collectible Luxury trend
5 featured examples from Sep 20, 2016 to Dec 8, 2017CategoryFashion
Designer Sci-Fi Footwear
Christian Louboutin Created a Themed Star Wars Shoe Collection
Fashion brands can explore collaborations with popular franchises to create themed and unique fashion pieces.
CategoryLife-Stages
Bridal Gown Dolls
The Oscar de la Renta Bridal Barbie Wears a Designer Wedding Dress
Manufacturers can explore partnerships with fashion houses to create designer dolls and capitalize on the demand for fashion-inspired toys.
CategoryFashion
Colombian Drug Lord Hoodies
ih nom uh nit Expanded on Its TV-Inspired Apparel with a Narcos Hoodie
The fashion industry can take advantage of the trend of TV-inspired apparel and celebrity face prints to create unique designs that appeal to consumers.
CategoryFashion
Modern Mystery Hoodies
'ih nom uh nit' Designed Apparel Surrounding a Stranger Things Theme
The fashion industry can capitalize on the trend of creating pop-culture centered apparel to offer fashionable and trendy clothing pieces and attract a younger demographic.
CategoryFashion
Iconic Producer Duo Pop-Ups
The Daft Punk Pop-Up in Hollywood Will Feature Exclusive Merchandise
Fashion brands can collaborate with musicians or artists to create unique apparel and accessories that can be released as limited-edition merchandise through pop-up shops.
