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Collectible Luxury

Designers aim to enhance engagement by collaborating with pop cultural trends

Implications - Luxury fashion brands are offering collectible items influenced by pop culture in order to better engage Millennial and Gen Z demographics. This slow but crucial shift comes as these brands seek to achieve the accessibility that fast fashion brands have so easily adopted, if not in cost then in cultural relevance.
Workshop Question - How can your brand attract overlooked demographics?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
135,241 Total Clicks
Date Range:
Sep 16 — Dec 17
Trending:
Warm
Consumer Insight Topics:

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