American clothing brand Stussy is perhaps best known for its boldly branded menswear, however now it partnered with Naked, a boutique based in Copenhagen, for a new women's underwear line.
The overall aesthetic is minimalist, with sporty silhouettes and gray, black and white colorways making up the pieces. Meanwhile, the Stussy brand name and logo repeats along the elastic bands that offer a snug fit and a stylish accent.
Although its new women's underwear line is depicted together, it's likely that Stussy's consumers will take to wearing the tops on their own, given the popularity of some of its other cropped shirts and similar styles. Consumers who are looking to buy the collaborative line can find the tops with thin or thick straps, as well as with varying necklines.
What's Driving This Trend
- Collaborative Streetwear
- Opportunity for clothing brands to collaborate and create unique streetwear lines.
- Sporty Undergarments
- Emerging trend of minimalist and sporty undergarments for women.
- Mix and Match Clothing
- Consumers looking to mix and match women's undergarments and wear cropped tops as standalone pieces.
Who This Affects Most
- Clothing
- Opportunity for clothing companies to create unique and collaborative lines of clothing.
- Undergarments
- Opportunity for clothing companies to create minimalist and sporty undergarments for women.
- Retail
- Emerging trend of mix and match clothing creates opportunity for retailers to offer more versatile options for customers.
