Babbel, a language-teaching company, is taking advantage of the popularity of one of Netflix's flagship series to help teach people Spanish.
With the baritone growl of 'Narcos' kingpin Pablo Escobar on millions of viewers' ears, the primarily Spanish-language series might be driving people to pick up some Spanish on their own accord. But rather than going to any language site, fans of 'Narcos' can use Babbel to learn some of the common phrases directly in the series.
Considering that Narcos is about the rise of the Colombian drug cartels in the 80s, most of the phrases in Babbel's lesson have a sinister undertone. "Me gano la vida haciendo negocios," for instance, means "I make a living doing business," while "Usted como sabe mi nombre?" means "how do you know my name?" Potentially harmless, one can imagine these phrases' criminal connotations.
Why This Trend Is Growing
- Leveraging Pop Culture for Education
- Babbel's 'Speak Spanish Like El Patron' taps into the popularity of Netflix's 'Narcos' to teach Spanish.
- Targeted Language Learning
- Babbel's lessons focus on phrases and vocabulary directly related to the series 'Narcos'.
- Language Teaching with Context
- Babbel provides language lessons with a sinister undertone to mimic the phrases used in the show 'Narcos'.
Industries Being Reshaped
- Language Education
- Babbel's innovative approach creates new opportunities for language learning companies to leverage popular culture.
- Streaming Services
- 'Narcos' and Babbel's collaboration opens up possibilities for streaming platforms to partner with educational services.
- Edtech
- The success of Babbel's 'Speak Spanish Like El Patron' highlights the potential for incorporating context-specific language learning tools in the EdTech industry.
