After a successful Barbie-inspired Spring/Summer '15 collection, fashion label Moschino and toy maker Mattel have teamed up to create the Barbie collection. This capsule line-up features Moschino-branded couture fit for everyone's favorite 12-inch doll.
The Moschino Barbie collection makes kitschy high-fashion fit for a Barbie doll. The collection features slogan t-shirts, pencil skirts, handbags, quilted leather jackets, mesh knitwear and accessories. In addition to the beautiful Barbie-sized couture, this Barbie collection also features a Moschino Barbie doll, which creative director Jeremy Scott dressed in a slogan tee, leather skirt, mesh leggings, gold earrings, a quilted shoulder bag and gilded simple strap high-heel sandals.
This eight-piece capsule collection also includes adult-size variations of the Barbie's wardrobe, so consumers can match with their Barbie doll.
Key Themes Behind This Trend
- Designer Barbie Couture
- Opportunity for fashion brands to collaborate with toy manufacturers to create high-fashion collections for dolls, tapping into the nostalgia and collectability of iconic toys.
- Capsule Collections
- Opportunity for fashion brands to create limited edition capsule collections for both dolls and adults, allowing consumers to match their style with their favorite toys.
- Fashion Dolls as Fashion Icons
- Opportunity for fashion brands to position fashion dolls as fashion icons, showcasing their latest trends and designs through collaborations and dedicated collections.
Where This Applies
- Fashion Retail
- Opportunity for fashion retailers to expand their product offerings by partnering with toy manufacturers to create exclusive dolls and doll fashion collections.
- Toy Manufacturing
- Opportunity for toy manufacturers to collaborate with fashion brands, creating unique doll collections that appeal to collectors and fashion enthusiasts.
- Creative Design
- Opportunity for designers to explore their creativity by translating high-fashion designs into miniature doll couture, pushing the boundaries of fashion innovation.
