The Moschino Barbie Collection Provides High-Fashion Attire for Dolls
Malika Renee Butss — November 2, 2015 — Life-Stages
References: wwd & spindlemagazine
After a successful Barbie-inspired Spring/Summer '15 collection, fashion label Moschino and toy maker Mattel have teamed up to create the Barbie collection. This capsule line-up features Moschino-branded couture fit for everyone's favorite 12-inch doll.
The Moschino Barbie collection makes kitschy high-fashion fit for a Barbie doll. The collection features slogan t-shirts, pencil skirts, handbags, quilted leather jackets, mesh knitwear and accessories. In addition to the beautiful Barbie-sized couture, this Barbie collection also features a Moschino Barbie doll, which creative director Jeremy Scott dressed in a slogan tee, leather skirt, mesh leggings, gold earrings, a quilted shoulder bag and gilded simple strap high-heel sandals.
This eight-piece capsule collection also includes adult-size variations of the Barbie's wardrobe, so consumers can match with their Barbie doll.
The Moschino Barbie collection makes kitschy high-fashion fit for a Barbie doll. The collection features slogan t-shirts, pencil skirts, handbags, quilted leather jackets, mesh knitwear and accessories. In addition to the beautiful Barbie-sized couture, this Barbie collection also features a Moschino Barbie doll, which creative director Jeremy Scott dressed in a slogan tee, leather skirt, mesh leggings, gold earrings, a quilted shoulder bag and gilded simple strap high-heel sandals.
This eight-piece capsule collection also includes adult-size variations of the Barbie's wardrobe, so consumers can match with their Barbie doll.
Trend Themes
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Designer Barbie Couture — Opportunity for fashion brands to collaborate with toy manufacturers to create high-fashion collections for dolls, tapping into the nostalgia and collectability of iconic toys.
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Capsule Collections — Opportunity for fashion brands to create limited edition capsule collections for both dolls and adults, allowing consumers to match their style with their favorite toys.
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Fashion Dolls as Fashion Icons — Opportunity for fashion brands to position fashion dolls as fashion icons, showcasing their latest trends and designs through collaborations and dedicated collections.
Industry Implications
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Fashion Retail — Opportunity for fashion retailers to expand their product offerings by partnering with toy manufacturers to create exclusive dolls and doll fashion collections.
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Toy Manufacturing — Opportunity for toy manufacturers to collaborate with fashion brands, creating unique doll collections that appeal to collectors and fashion enthusiasts.
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Creative Design — Opportunity for designers to explore their creativity by translating high-fashion designs into miniature doll couture, pushing the boundaries of fashion innovation.
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