Bodega, a streetwear label that's based in Boston, is celebrating its 10th year of success, which it noted by hosting an event that featured a selection of custom jackets that consider its legacy.
A total of 15 artists who hail from all over the globe worked on designs for the exhibition, offering up custom jackets that range widely in terms of colorway, embellishments and branding.
A few of the artists on the roster for the collection, which was dubbed 'Series_,' included Evoke, Kostas Seremetis, Matt Zaremba, Virgil Normal and Greg Lamarche. Bodega's co-founder, Oliver Mak, explained the relevancy of the exhibition of custom jackets by saying, "In context, it is a snapshot of where we are as a community of creators."
Key Themes Behind This Trend
- Custom Jacket Collaborations
- Collaborations between fashion brands and artists to create custom jackets are becoming increasingly popular and offer an opportunity for unique, limited edition and personalized fashion pieces.
- Celebrity/influencer-driven Fashion
- Celebrity and influencer collaborations are becoming more and more relevant to both streetwear and high-end fashion brands, as these collaborations can attract a wider and younger audience to the fashion world.
- Brand and Legacy Celebrations
- As more and more brands reach significant milestones, celebrations centered around creating customized products to highlight a brand's legacy and collaborate with artists are becoming a popular way to engage with and expand a brand's audience.
Where This Applies
- Fashion
- The fashion industry, particularly streetwear and high-end fashion brands, can easily incorporate these custom jacket collaborations as part of their lines to generate buzz and interest among consumers.
- Art
- Artists, illustrators, graphic designers, and other creatives in the art industry can expand their portfolios and collaborate with fashion brands to increase exposure amongst new audiences.
- Event Production
- Event production companies can help brands plan and execute custom jacket exhibitions as a way to promote and advertise milestone celebrations and collaborations for their companies.
