Tech and design merge to offer solutions to eye strain
Implications - Brands are now creating products that alleviate eye strain induced by technology – which often leads to dryness, blurred vision and headaches. By merging design with tech, or tech-focused solutions, these brands are able to establish themselves in a fast-emerging market. The consumer benefit comes in the form of health enhancement, offering a viable option for those who are unable to "unplug" due to professional responsibilities.
Workshop Question - How can your brand offer viable solutions to the consequences that consumers' various responsibilities trigger?
Trend Themes
1. Anti-blue Light Technology - Products that block harmful blue light from screens and provide relief from digital eye strain are in high demand.
2. Smart Eye Care Systems - Smart wearable and USB-powered devices that track eye health and detect computer use patterns offer convenient and effective ways to take care of your eyes.
3. Eye Massage Devices - Innovative eye massage devices that alleviate eye strain and promote blood circulation, reducing the effect of digital fatigue, are becoming increasingly popular.
Industry Implications
1. Technology - Anti-blue light technology is disrupting the technology industry through the emergence of new devices like protective eyewear and computer-friendly lamps.
2. Healthcare - Smart eye care systems and eye massage devices are creating new opportunities for healthcare professionals to offer preventative solutions and alleviate symptoms of digital eye strain.
3. Fashion - Stylish and trendy anti-blue light glasses are creating a new niche in the fashion industry that caters to users who want to prioritize eye health and look good doing it.
7 Featured, 54 Examples:
156,530 Total Clicks
Date Range:
Dec 16 — Dec 17
Trending:
Warm
Consumer Insight Topics:
