Tech and design merge to offer solutions to eye strain
Implications - Brands are now creating products that alleviate eye strain induced by technology – which often leads to dryness, blurred vision and headaches. By merging design with tech, or tech-focused solutions, these brands are able to establish themselves in a fast-emerging market. The consumer benefit comes in the form of health enhancement, offering a viable option for those who are unable to "unplug" due to professional responsibilities.
Workshop Question - How can your brand offer viable solutions to the consequences that consumers' various responsibilities trigger?