'ih nom uh nit,' a luxury fashion brand that's based both in Paris and Los Angeles, created a graphic hoodie that makes use of a clear Stranger Things theme.
With the front marked by an image of Eleven, the mysterious gifted girl from the first season of the Netflix original series, the apparel is perfect for those who've been looking forward to the show's second season. As rapper 2 Chainz revealed on his Instagram, he's one such fan who appreciates the brand's efforts.
On the back of the hoodie is ih nom uh nit's brand name, along with the word "Paris" beneath it, making the high-end make especially evident to those who view it. In order to expand its offerings which surround the Stranger Things theme, ih nom uh nit also released a t-shirt that matches the hoodie.
What's Driving This Trend
- Pop-culture Fashion
- There is a growing trend of luxury fashion brands creating apparel centered around themes from popular movies and TV shows.
- High-end Streetwear
- Luxury streetwear brands are disrupting the fashion industry by offering high-priced and trendy clothing pieces.
- Brand Collaborations
- More and more brands are coming together to create apparel that combines their brand identities and appeals to a wider audience.
Who This Affects Most
- Fashion Industry
- The fashion industry can capitalize on the trend of creating pop-culture centered apparel to offer fashionable and trendy clothing pieces and attract a younger demographic.
- Entertainment Industry
- The entertainment industry can partner with luxury fashion brands to create apparel directly related to their movies and TV shows, offering fans a unique way to connect with their favorite media.
- Streetwear Industry
- The high-end streetwear industry can leverage brand collaborations to offer exclusive and unique pieces that appeal to both luxury and streetwear fashion enthusiasts.
