'Stranger Things' is an original Netflix drama that has generated an immense fan base in just a short amount of time, which makes the many Stranger Things posters that are promoted by the 'Comback Kid' Tumblr page make sense.
The series, which stars Winona Ryder, Millie Brown, Charlie Heaton and many more takes its viewers back to a 1980s science fiction plot, following the investigation of a boy who mysteriously went missing. As the series makes use of unspecified supernatural occurrences, the Comeback Kid's Stranger Things posters show how differently its plot can be interpreted.
Many of the fan renditions take on vintage looks to honor the show's roots and a theme of the unknown is carried throughout each as well. This is depicted through the mirroring of two worlds in the Stranger Things posters, which show the characters searching for something that they simply don't have access to.
What Makes This Trend Stand Out
- Fan Art
- Opportunity for licensing deals and new revenue stream for studios through promoting fan art and officially commissioned works.
- Nostalgia Marketing
- Opportunity for brands to tap into the current trend of 80s retro culture and nostalgia in marketing campaigns.
- Fandom Curation
- Opportunity for businesses to create online communities for passionate fandoms, and partner with artists to create targeted merchandise and experiences.
Sectors Adopting This
- Entertainment
- Opportunity for studios to engage with passionate fans and commission and promote officially licensed fan art and merchandise.
- Marketing
- Opportunity for brands to align their advertising campaigns with popular culture trends and engage with nostalgic audiences through themed content and events.
- E-commerce
- Opportunity for online businesses to partner with artists and creators to sell curated fan merchandise to a passionate audience.
