Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cruelty-Free
Collagen
Collagen-based foods cater to vegan consumers.
5.0
Trend score
Trend
What is the Cruelty-Free Collagen trend?
Cruelty-Free Collagen: The beauty and health food industries are accommodating veganism in a variety of ways, with an emerging shift existing in the form of edible collagen that is vegan in its formulation. These cruelty-free forms of consumption serve consumers seeking to align their lifestyle habits with their personal values.
Trend themes
Themes within the Cruelty-Free Collagen trend
Three behaviours holding the trend together01
Vegan Collagen
Demand for plant-based products has created space for emerging trends such as vegan collagen
02
Functional Food
Functional food is on the rise as consumers become more health-conscious
03
Adaptogens
Adaptogens are growing in popularity as consumers look for natural ways to manage stress and improve overall health
Industry implications
What the Cruelty-Free Collagen trend means for industry
Where the trend changes the playbookFor
Health Foods
Health food companies are taking advantage of the demand for plant-based and functional products
For
Beauty
Beauty companies are finding new ways to incorporate collagen and other functional ingredients into their products
For
Supplements
The supplement industry is also adapting to the demand for vegan and functional products
Workshop question
How can your brand cater to its consumers in a way that aligns with their values?
Trend signals
Trend signals for Cruelty-Free Collagen
Trend score 5.0 out of 10, from popularity 75%, activity 68%, freshness 9%.
Popularity75%
Activity68%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cruelty-Free Collagen trend
4 featured examples from Dec 27, 2017 to Nov 26, 2019CategoryLifestyle
Beautifying Frozen Desserts
Radiant Beauty Ice Cream Offers Functional Benefits for Hair & Skin
Industry that can explore and capitalize on the creation of functional frozen desserts.
CategoryLifestyle
Functional Adaptogenic Lozenges
Kindroot Adaptogems are Low-Sugar Vegan Herbal Lozenges
The intersection of herbal supplements and adaptogens can create opportunities for the pharmaceutical industry to develop prescription drugs that offer natural and plant-based rel…
CategoryLifestyle
Adult Gummy Vitamins
Vitamin Labs Inc Has a New Collection of Health-Enhancing Gummies
The Health and Wellness industry can continue expanding its product line by producing a wide range of Gummy Vitamin Supplements in various formulations.
CategoryLifestyle
Free-From Superfood Chocolates
Compartés' Vegan Organic Paleo Chocolate Bars are Functional
The health food industry can capitalize on the trend of free-from and functional chocolates by offering a wider range of innovative and nutritious options.
