Collagen-based foods cater to vegan consumers
Implications - The beauty and health food industries are accommodating veganism in a variety of ways, with an emerging shift existing in the form of edible collagen that is vegan in its formulation. These cruelty-free forms of consumption serve consumers seeking to align their lifestyle habits with their personal values.
Workshop Question - How can your brand cater to its consumers in a way that aligns with their values?
Trend Themes
1. Vegan Collagen - Demand for plant-based products has created space for emerging trends such as vegan collagen
2. Functional Food - Functional food is on the rise as consumers become more health-conscious
3. Adaptogens - Adaptogens are growing in popularity as consumers look for natural ways to manage stress and improve overall health
Industry Implications
1. Health Foods - Health food companies are taking advantage of the demand for plant-based and functional products
2. Beauty - Beauty companies are finding new ways to incorporate collagen and other functional ingredients into their products
3. Supplements - The supplement industry is also adapting to the demand for vegan and functional products
