In the same way that easyJet aims to make travel accessible, 'easyMoney' recently launched in the UK as an all-new personal finance solution with a focus on making investments approachable to the average person. As easyMoney CEO Andrew de Candole puts it: "Like European air travel 23 years ago, the ISA market is crying out for someone to give everyday investors more for their money."
The financial service business is offering a tax-free, pension-eligible alternative to a cash ISA (individual savings account) with a targeted 4.05% annual interest rate.
easyMoney plus members have the option to take advantage of special discounts and rewards from big-name retailers across the UK, including up to 55% off at John Lewis, Marks & Spencer, Debenhams and more.
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