Category
Business
Assisted Conversion
Trend cluster
Category
Accessible
Artisan
Products made by small businesses reach a new market by enhancing availability.
4.1
Trend score
Trend
What is the Accessible Artisan trend?
Accessible Artisan: Though the majority of North American consumers are interested in buying from small businesses, the lack of accessibility (and therefore, convenience) can be a barrier. Small businesses are responding by innovating around the delivery of their products.
Insight
The consumer insight behind the Accessible Artisan trend
Consumers have never been more conscious and aware of their consumption habits as they are now. Readily available information through online media and peer-to-peer engagement has provided consumers with more insight into topics such as sustainability and social good. That increased awareness has prompted the need for more accessible ways to support and participate in those initiatives.
Trend themes
Themes within the Accessible Artisan trend
Three behaviours holding the trend together01
Greater accessibility of products
Small businesses are innovating around the delivery of their products to reach a wider market.
02
Demand for sustainable and socially conscious products
Increased awareness and access to information has prompted the need for more accessible ways of supporting socially and environmentally conscious initiatives.
03
Integrated payment and shipping platforms
Payment and shipping under a single umbrella help inexperienced entrepreneurs as well as brick-and-mortal small businesses to take advantage of modernized order fulfillment processes.
Industry implications
What the Accessible Artisan trend means for industry
Where the trend changes the playbookFor
Technology
Innovations in mobile applications and payment processing technology create new opportunities for expanding consumer markets for small businesses.
For
Food industry
Demand for locally sourced and organic produce creates new opportunities for innovative vending machine services and streamlined pick-up options.
For
Retail
Offering discounts, incentives, and localized alternatives are important strategies for retailers to engage customers and remain competitive.
Workshop question
What is one thing you could tweak about how your product is packaged or stocked to enhance accessibility?
Trend signals
Trend signals for Accessible Artisan
Trend score 4.1 out of 10, from popularity 63%, activity 52%, freshness 8%.
Popularity63%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Accessible Artisan trend
6 featured examples from Apr 27, 2016 to Jun 27, 2018CategoryLifestyle
Local Food Vending Machines
The Vending Machines by Byte Foods are Stocked with Fresh Food
Opportunity to disrupt the traditional vending machine industry with healthier and customized food options.
CategoryTech
Neighborhood Commerce Apps
The 'OfferUp' App Lets Users Sell and Buy Local Products
Opportunity for disruptive innovation: Develop an e-commerce platform that integrates local sellers and buyers, providing a more personalized and localized shopping experience.
CategoryLifestyle
Organic Food Drive-Thrus
Fresh City and Penguin Pick-Up Simplify Local and Healthy Food Shopping
Disruptive innovation opportunity: Incorporating drive-thru experiences into food delivery platforms enhances convenience and customer satisfaction.
CategoryTech
Localized Loyalty Apps
The Deal Local App Helps Local Businesses Build Loyalty Among Customers
Banking institutions that leverage their expertise in payment processing technologies for building localized loyalty programs for small businesses.
CategoryMarketing
Incentivised Local Shopping Discounts
eBay Offers Canadians 110% Discounts to Incentivise Shoppers
Offering discounts and competitive price beating could be a disruptive innovation opportunity for the E-commerce industry.
CategoryBusiness
Streamlined Shipping Platforms
This Integrated Service Lets Sellers Streamline Payments & Shipping
Integrated payment and shipping platforms can revolutionize the e-commerce industry for small businesses.
