Supply & Demand, JD Sports' own range of athleisure, was previously stocked in JD Sports stores and on getthelabel.com, but the brand has now been relaunched as an exclusive online brand. JD Sports' own-brand athleisure label sells products for men, women and kids, with distinct influences from urban culture, modern hip-hop and grime.
As many retailers are making a push to capitalize on the popularity of athleisure styles, Supply & Demand becoming an online-only label makes its styles all the more exclusive, yet easy to shop.
With its new ecommerce focus, Supply & Demand offers a free 'Click & Collect' option for all orders to be picked up at a post office, as well as next-day delivery for orders placed ahead of 9PM.
Key Themes Behind This Trend
- Athleisure Ecommerce
- The relaunch of Supply & Demand as an online-only brand offers an opportunity for other retailers to create exclusive athleisure lines with ecommerce in mind.
- Exclusive Online Brands
- The relaunch of Supply & Demand as an online-only brand demonstrates the potential for retailers to create exclusive labels that can only be purchased online, providing a unique shopping experience for customers.
- Fast Delivery and Click & Collect
- Supply & Demand's next-day delivery and 'Click & Collect' option provides an opportunity for retailers to optimize their delivery options and create a seamless shopping experience for customers.
Where This Applies
- Retail
- Retailers can capitalize on the athleisure trend by creating their own exclusive online labels, as demonstrated by JD Sports' relaunch of Supply & Demand.
- Ecommerce
- Supply & Demand's move to an online-only label highlights ecommerce as a growing opportunity in the fashion industry, especially for athleisure wear.
- Logistics/delivery
- The demand for ecommerce and online-only brands presents an opportunity for logistics and delivery companies to optimize their services with fast deliveries and convenient pick-up options such as 'Click & Collect'.
