California Tortilla's Burrito Elito app lets the Mexican eatery's patrons collect points with every dollar spent. Compatible with both iOS and Android devices, the mobile platform doesn't only let users track their points and find nearby store locations but also lets them built their rewards to a Burrito Elito GOLD tier.
Once they have reached the app's Burrito Elito GOLD status, users are given a chance to enter a contest in which they can win a year's supply of free burritos. With a slogan like "the more you eat, the more you get," California Tortilla's newly launched mobile app will also earn the restaurant's patrons Burrito Bucks -- given out to point collectors each time they reach a notable milestone.
What Makes This Trend Stand Out
- Mobile Loyalty Programs
- There is an opportunity for businesses to develop their own mobile loyalty programs to incentivize customer loyalty and encourage repeat business.
- Gamification of Rewards
- Businesses can introduce gamification elements into their loyalty programs to make them more engaging for customers and increase participation and retention rates.
- Personalized Rewards
- Customers appreciate personalized rewards that are tailored to their interests and behaviors and businesses should consider using analytics to create customized rewards programs.
Sectors Adopting This
- Restaurant Industry
- Restaurants can benefit from implementing their own mobile loyalty programs to encourage repeat business and build customer engagement.
- Retail Industry
- Retail businesses can offer similar mobile loyalty programs to incentivize repeat business and drive customer engagement.
- Hospitality Industry
- Hotels and resorts can introduce gamification elements into their loyalty programs to increase engagement and encourage repeat visits from customers.
