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Centralized Nitro

Nitrogen-infused beverages become the primary selling point at bars and cafes

Trend - Nitrogen-infused food and beverage items are now being marketed as central aspects of new establishments popping up globally. The use of nitrogen as a replacement for standard carbonation offers a quick fix for food brands looking to position themselves in a more upscale market.

Insight - While some consumers are required to or feel comfortable maintaining the same routine, adventurous foodies seek opportunities to inject their day with a sense of exploration. With this, unique ingredients and formats layered into familiar products find a balance of fitting into already formed habits, and offer consumers an opportunity for self-fulfillment through exploration.
Workshop Question - How can your brand adjust its marketing or processes in a way that is simple, but that boosts the luxury marketability of its products/services?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
272,863 Total Clicks
Date Range:
Sep 16 — Feb 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Mobile Espresso Bars
Mobile Espresso Bars
Toronto’s Latte Booth Brings Quality Italian Coffee Directly to Events
A bit of caffeine can go a long way and no one knows this better than the folks at Latte Booth. With pro-grade equipment and a team of experienced baristas, this Toronto-based businesses is making... MORE
Nitro Coffee Carts
Nitro Coffee Carts
Warbler Coffee Roasting's Mobile Drinks Cart Sells Nitro Beverages
Following an Indiegogo campaign, Warbler Coffee Roasting now uses a custom-built drinks cart to sell and serve its beverages in the Los Angeles area as an alternative to opening a permanent brick-and-... MORE
Fashionable Cafe Popups
Fashionable Cafe Popups
La Boutique's Jardin De La Boutique Activation Partners with Bhava Cafe
Fashion label La Boutique recently teamed up with nitro cold brew makers Bhava cafe to launch a chic popup activation for fans of both chic clothes and premium coffee. The result was titled ‘... MORE
Chocolaty Liquid Nitrogen Shakes
Chocolaty Liquid Nitrogen Shakes
Creamistry's Choco Pie Infused Nitroshake is a Next-Level Dessert
While the obsession with over-the-top milkshakes has yet to fade, an Orange County-based ice cream shop called Creamistry has found a way to take the phenomenon to the next level with its Choco Pie... MORE
Upscale Southern-Style Bars
Upscale Southern-Style Bars
All Hands Brewing House Combines Comfort and Contemporary Design
All Hands Brewing House is a new bar on King Street Wharf in Sydney, Australia, which specializes in offering Southern comfort food in a modern environment. The new bar’s location in Sydney&#... MORE
Nitrogen-Infused Horchatas
Nitrogen-Infused Horchatas
The New Ink.well Restaurant Features Experimental Dishes
The American chef Michael Voltaggio has opened a new Ink.well restaurant and one of his experimental dishes puts an experimental twist on Mexican desserts. The dish comes on a plate that is... MORE

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