Category
Lifestyle
Assisted Choices
Trend cluster
Category
Centralized
Nitro
Nitrogen-infused beverages become the primary selling point at bars and cafes.
4.6
Trend score
Trend
What is the Centralized Nitro trend?
Centralized Nitro: Nitrogen-infused food and beverage items are now being marketed as central aspects of new establishments popping up globally. The use of nitrogen as a replacement for standard carbonation offers a quick fix for food brands looking to position themselves in a more upscale market.
Insight
The consumer insight behind the Centralized Nitro trend
While some consumers are required to or feel comfortable maintaining the same routine, adventurous foodies seek opportunities to inject their day with a sense of exploration. With this, unique ingredients and formats layered into familiar products find a balance of fitting into already formed habits, and offer consumers an opportunity for self-fulfillment through exploration.
Trend themes
Themes within the Centralized Nitro trend
Three behaviours holding the trend together01
Nitrogen-infused Beverages
The trend of nitrogen-infused beverages is growing rapidly, as it offers a premium alternative to the standard carbonation and opens up new potential markets for food brands.
02
Mobile Espresso Bars and Carts
The popularity of mobile espresso bars and carts is rising due to the value of engagement and interaction that it brings in events, ultimately providing a unique customer experience that is not usually offered in traditional coffee shops.
03
Fashion and Food Partnerships
Fashion houses partnering with food and beverage businesses to create exclusive menus and pop-up activations is an effective marketing strategy that provides a distinct selling advantage, as well as further engagement with target audiences.
Industry implications
What the Centralized Nitro trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry is the main beneficiary of trends such as nitrogen-infused beverages, as it offers a new potential market to target and provides innovative products to be created.
For
Event Management Industry
The event management industry can benefit from the trend of mobile espresso bars and carts as these mobile setups can provide a unique interactive experience to event attendees, therefore making the event more engaging.
For
Fashion Industry
The fashion industry can benefit from partnerships with food and beverage businesses that offer distinct menus and pop-up activations, as it would provide a comprehensive lifestyle experience for their target customers.
Workshop question
How can your brand adjust its marketing or processes in a way that is simple, but that boosts the luxury marketability of its products/services?
Trend signals
Trend signals for Centralized Nitro
Trend score 4.6 out of 10, from popularity 64%, activity 66%, freshness 8%.
Popularity64%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Centralized Nitro trend
6 featured examples from Sep 19, 2016 to Feb 4, 2018CategoryLifestyle
Mobile Espresso Bars
Toronto’s Latte Booth Brings Quality Italian Coffee Directly to Events
Disruptive innovation opportunity: Mobile espresso bars can disrupt the hospitality and event services industry by providing a unique and memorable experience for guests at weddin…
CategoryLifestyle
Nitro Coffee Carts
Warbler Coffee Roasting's Mobile Drinks Cart Sells Nitro Beverages
Innovative possibilities for businesses in the food and beverage industry to introduce nitro coffee and other creative beverages using mobile carts as a distribution method.
CategoryLifestyle
Fashionable Cafe Popups
La Boutique's Jardin De La Boutique Activation Partners with Bhava Cafe
Opportunity for fashion labels to collaborate with coffee brands and create innovative activations that enhance brand exposure and customer engagement.
CategoryLifestyle
Chocolaty Liquid Nitrogen Shakes
Creamistry's Choco Pie Infused Nitroshake is a Next-Level Dessert
Ice cream shops can leverage the popularity of over-the-top milkshakes and creative infusion techniques to attract customers and offer unforgettable dessert experiences.
CategoryLifestyle
Upscale Southern-Style Bars
All Hands Brewing House Combines Comfort and Contemporary Design
The use of nitrogen-infused beverages like the cream ale in All Hands Brewing House by bars or breweries can be the next big thing in the beverage industry.
CategoryLifestyle
Nitrogen-Infused Horchatas
The New Ink.well Restaurant Features Experimental Dishes
Restaurants and hospitality businesses can explore the use of experimental culinary practices and nitrogen-infused foods to create unique dining experiences.
