For the summer, Steak 'n Shake is introducing an all-new Kit Kat Milkshake to its menu. The milkshake boasts a flavorful base of vanilla with real chunks of Kit Kat bar wafers blended in. Like a true milkshake, the decadent treat for chocolate lovers is topped off with a generous amount of whipped cream and a cherry.
In the past, Steak 'n Shake has also introduced hand-blended milkshakes that incorporate Reese’s Peanut Butter and Butterfinger candies. As much as milkshakes on their own are appealing for being creamy and sweet, yet not too indulgent, consumers are also drawn to flavors like these that offer them a unique new way to enjoy their favorite chocolate candy bar flavors.
The Kit Kat Milkshake is one of three new menu items from Steak 'n Shake, alongside the Bacon 'n Cheese Triple Xtreme Steakburger and Strawberry Cheesecake Milkshake.
What's Driving This Trend
- Flavored Milkshakes
- Steak 'n Shake's addition of Kit Kat milkshake shows the trend of offering unique and indulgent flavors in milkshakes.
- Candy Bar-inspired Treats
- The incorporation of Kit Kat bar wafers in the milkshake highlights the trend of creating desserts and snacks that mimic popular candy bar flavors.
- Decadent Desserts
- The Kit Kat milkshake, with its whipped cream and cherry toppings, reflects the trend of offering indulgent and visually appealing desserts.
Who This Affects Most
- Fast Food
- Fast food chains, like Steak 'n Shake, can innovate by introducing unique and indulgent menu items, such as flavored milkshakes.
- Confectionery
- The candy bar-inspired trend opens up opportunities for confectionery companies to collaborate with restaurants and create new products.
- Hospitality
- Hotels, resorts, and other hospitality businesses can embrace the trend of decadent desserts by featuring milkshakes with unique flavors on their menus.
