Category
Autos
Racing Homage
Trend cluster
Category
Automotive
Subscription
Subscription services simplify car maintenance and access.
4.3
Trend score
Trend
What is the Automotive Subscription trend?
Automotive Subscription: Subscription services related to car maintenance, renting or updates are offering a more accessible method of automotive care. These include everything from swappable batteries to luxury car subscription services.
Insight
The consumer insight behind the Automotive Subscription trend
With the advent of rideshare companies, self-driving tech and urban population growth, consumers are now less likely to turn to the traditional auto industry for their transportation needs. As consumers seek out cost accessible and efficient services in most industries, the auto space is adapting in order to appease these emerging mindsets.
Trend themes
Themes within the Automotive Subscription trend
Three behaviours holding the trend together01
Automotive Subscription Services
Car subscription services are becoming more popular in response to changing consumer preferences toward cost accessibility and efficiency.
02
Swappable Battery Electric SUVs
Electric SUVs with swappable batteries represent a disruptive innovation opportunity that appeals to eco-conscious consumers who are sensitive to range anxiety concerns.
03
Luxury Car Subscription Services
Luxury car companies are tapping into consumers' desire for novelty, flexibility and affordability with subscription services that are disrupting traditional car ownership models.
Industry implications
What the Automotive Subscription trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The automotive industry is adapting to changing consumer preferences with the introduction of subscription services and electric SUVs with swappable batteries.
For
Transportation Industry
The transportation industry is being disrupted by subscription services that offer access to high-end vehicles without the traditional costs and commitments of ownership.
For
Technology Industry
The technology industry is a key player in the development of electric SUVs and battery-swapping technologies that offer new opportunities for eco-conscious consumers and disrupt traditional car ownership models.
Workshop question
How can your brand accommodate subscription services that make its offerings more accessible?
Trend signals
Trend signals for Automotive Subscription
Trend score 4.3 out of 10, from popularity 56%, activity 65%, freshness 8%.
Popularity56%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Automotive Subscription trend
6 featured examples from Sep 22, 2017 to Apr 14, 2018CategoryAutos
Swappable Battery Electric SUVs
The Nio ES8 Can be Purchased with a Battery Subscription Service
Electric vehicle manufacturers can capitalize on the trend of battery subscription services by offering flexible upgrade options for their customers, disrupting the traditional ow…
CategoryAutos
Powerful Mini Urban SUVs
The Volvo XC40 SUV Can be Owned Through the 'Care by Volvo' Program
The automotive industry is being transformed by the rise of compact SUVs and disruptive subscription services, creating new opportunities for brands to cater to urban customers' n…
CategoryAutos
Luxury Car Subscription Services
The New Mercedes-Benz Collection Service will Launch in June
Disruptive innovation opportunity: Integrating luxury car subscription options to existing car rental services to attract a wider range of customers seeking premium automotive exp…
CategoryAutos
Luxury Car Subscriptions
'Care by Volvo' Lets Consumers Get Volvo Vehicles On Demand
The auto industry has the opportunity to adapt to new consumer demands by offering subscription services that provide flexibility and convenience.
CategoryAutos
Luxury Car Subscription Services
Lexus is Introducing a Car Subscription Service Later This Year
The car subscription service trend is disrupting the automobile industry, prompting luxury car brands like Lexus, Volvo, Ford, and Porsche to explore new ways of providing vehicle…
CategoryAutos
Luxury Car Subscription Services
The Porsche Passport Service Offers Cars on Demand
The automotive industry can capitalize on the popularity of luxury car subscription services by developing subscription programs for a wider range of vehicles from different brand…
