Independent Latin American art turns to mainstream channels in North America
Trend - Latin American artists are more frequently pairing with brands in North America, or pushing their own initiatives within the continent, in order to prevail in a market that is increasingly aiming to balance out its representational disparities.
Insight - Consumers, especially Gen Z and Millennials view diversity, particularly from an ethnicity standpoint as table stakes of relevant brand identity. Changing demographics have shaped Gen Z as the most diverse generation, and their preference for activism on social media and beyond all play a part in why they demand this representation. This shift speaks to larger social changes; all demographics are seeking this representation in aspects of their lives, including from the brands they engage with.
Insight - Consumers, especially Gen Z and Millennials view diversity, particularly from an ethnicity standpoint as table stakes of relevant brand identity. Changing demographics have shaped Gen Z as the most diverse generation, and their preference for activism on social media and beyond all play a part in why they demand this representation. This shift speaks to larger social changes; all demographics are seeking this representation in aspects of their lives, including from the brands they engage with.
Workshop Question - How can your brand enhance representation through art and inclusion?
Trend Themes
1. Demand for Ethnic Diversity - Consumers, especially Gen Z and Millennials view diversity, particularly from an ethnicity standpoint as table stakes of relevant brand identity.
2. Reclaiming Public Space - Turning economically and aesthetically unappealing space into a cultural cinema and community gathering place.
3. Bridging the North-south Divide - Entrepreneurs are helping to bring Latin American craftsmanship to the masses with their fair trade footwear company.
Industry Implications
1. Education - Kids in Colombia are offering online dance lessons to finance their own education.
2. Art and Entertainment - Latin American artists are more frequently pairing with brands in North America, or pushing their own initiatives within the continent.
3. Culinary and Spirits - El Destilado focuses solely on drinks from Latin America and will launch with 13 agave and sugar cane distillates from Mexico.
7 Featured, 63 Examples:
126,627 Total Clicks
Date Range:
Sep 16 — Sep 18
Trending:
Average
Consumer Insight Topics:
