Category
Business
Assisted Conversion
Trend cluster
Category
Entrepreneurial
Art
Independent Latin American art turns to mainstream channels in North America.
2.6
Trend score
Trend
What is the Entrepreneurial Art trend?
Entrepreneurial Art: Latin American artists are more frequently pairing with brands in North America, or pushing their own initiatives within the continent, in order to prevail in a market that is increasingly aiming to balance out its representational disparities.
Insight
The consumer insight behind the Entrepreneurial Art trend
Consumers, especially Gen Z and Millennials view diversity, particularly from an ethnicity standpoint as table stakes of relevant brand identity. Changing demographics have shaped Gen Z as the most diverse generation, and their preference for activism on social media and beyond all play a part in why they demand this representation. This shift speaks to larger social changes; all demographics are seeking this representation in aspects of their lives, including from the brands they engage with.
Trend themes
Themes within the Entrepreneurial Art trend
Three behaviours holding the trend together01
Demand for Ethnic Diversity
Consumers, especially Gen Z and Millennials view diversity, particularly from an ethnicity standpoint as table stakes of relevant brand identity.
02
Reclaiming Public Space
Turning economically and aesthetically unappealing space into a cultural cinema and community gathering place.
03
Bridging the North-South Divide
Entrepreneurs are helping to bring Latin American craftsmanship to the masses with their fair trade footwear company.
Industry implications
What the Entrepreneurial Art trend means for industry
Where the trend changes the playbookFor
Education
Kids in Colombia are offering online dance lessons to finance their own education.
For
Art and Entertainment
Latin American artists are more frequently pairing with brands in North America, or pushing their own initiatives within the continent.
For
Culinary and Spirits
El Destilado focuses solely on drinks from Latin America and will launch with 13 agave and sugar cane distillates from Mexico.
Workshop question
How can your brand enhance representation through art and inclusion?
Trend signals
Trend signals for Entrepreneurial Art
Trend score 2.6 out of 10, from popularity 28%, activity 42%, freshness 8%.
Popularity28%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
South America
Evidence
Examples of the Entrepreneurial Art trend
7 featured examples from Sep 27, 2016 to Nov 26, 2018CategoryBusiness
Heritage-Inspired Footwear Brands
Teysha's Fair Trade Shoes are Crafted by Latin American Artisans
Footwear manufacturers could explore opportunities for collaborating with traditional artisans from Latin America to develop fair trade and sustainable product lines.
CategoryFashion
Hispanic Heritage Caps
New Era's Cap Collection Was Created for Hispanic Heritage Month
The fashion industry can leverage the Hispanic Heritage Collection trend to create inclusive and culturally diverse clothing and accessories.
CategoryFashion
Hispanic Heritage College Caps
These College Baseball Caps are Inspired by Hispanic Heritage
The collaboration between Learfield Licensing Partners, New Era Cap, and American schools creates a demand for innovative apparel designs that celebrate cultural diversity.
CategoryLife-Stages
Bilingual Baby Books
'Lil' Libros' is a Set of First Concept Books for Hispanic Families
Publishing houses can seize the opportunity to create a wide range of bilingual and culturally diverse books for children, catering to the growing market demand.
CategoryLifestyle
Hispanic Cinema Pop-Ups
Cine Carretera Popped Up in a Vacant Lot in San Diego to Screen Films
Property owners and developers can benefit from partnering with pop-up cinema organizers to activate underutilized spaces and add value to their holdings.
CategorySocial Good
Scholarship-Funding Dance Classes
These Online Dance Lessons Help Finance Colombian Education
CategoryWorld
Exploratory Latin American Spirits
El Destilado Celebrates Small-Batch and Ancestral Producers
The spirits and liquor industry must adapt to cater to the increasing demand for Latin American spirits and explore small-batch productions to stay relevant in the market.
