While 7-Eleven may be known more for its oversized Slurpees than its coffee, the convenience store chain is looking to change that by offering artisanal single-origin coffee at all of its outlets. Despite the gourmet beans, the coffee will still feature an affordable price tag that will make the high-end offering accessible to a wide variety of consumers.
The new fair trade roast from 7-Eleven will be made from beans sourced from the Matagalpa region of Nicaragua. The coffee will be sourced from growers and farmers who not only adhere to strict ethical guidelines, but also those who support wildlife conservation and community development. The idea is to help the brand solidify its commitment to social consciousness and its ability to offer more gourmet food and beverage options.
For those craving a cup of artisanal single-origin coffee, 7-Eleven could soon become the perfect alternative to pricey cafes.