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Ethical Bean-to-Bar Chocolates

Ambrosia Pastry Makes Fair Trade Chocolate from Scratch

— April 18, 2017 — Lifestyle
Ambrosia Pastry is taking on the artisanal chocolate world with its Ambrosia chocolate line.

Based in Waterloo, Ontario, the company sources fair trade beans from around the world, and uses those beans to make a bar with a totally unique flavor profile. There are currently eight offerings in the Ambrosia chocolate line, each defined by its country of origin and cacao percentage. The range currently begins with its lightest option, a 45% milk chocolate with Nicaraguan beans, to its richest, a 75% dark chocolate with beans from the Dominican Republic. With options like these, consumers are sure to find a bar that they can't resist.

Ambrosia chocolate retails for $8 a bar, making it both an ethical and affordable product that satisfies one's sweet tooth.
Trend Themes
1. Fair Trade Cocoa - Disruptive innovation opportunity: Explore partnerships with cocoa farmers in different countries to expand the range of fair trade cocoa options and create unique flavor profiles.
2. Premium Artisanal Chocolate - Disruptive innovation opportunity: Experiment with different cacao percentages and flavor combinations to create new and enticing offerings in the premium artisanal chocolate market.
3. Ethical Consumerism - Disruptive innovation opportunity: Develop marketing strategies that highlight the ethical and affordable aspects of Ambrosia's fair trade and reasonably priced chocolates to attract conscious consumers.
Industry Implications
1. Chocolate Manufacturing - Disruptive innovation opportunity: Implement sustainable and transparent supply chain practices to cater to an increasingly eco-conscious market and gain a competitive edge in the chocolate manufacturing industry.
2. Fair Trade Products - Disruptive innovation opportunity: Collaborate with other fair trade brands to create a wider range of fair trade products that cater to various consumer preferences and increase awareness of ethical consumption.
3. Confectionery Retail - Disruptive innovation opportunity: Introduce personalized chocolate bars and unique flavor experiences in confectionery retail settings to attract and engage customers seeking exclusive and high-quality chocolate products.
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