Overkill and Puma Launched on a New Design That Honors Pfeffi

 - Nov 14, 2017
References: instagram & highsnobiety
Pfeffi, a kind of peppermint-flavored liquor that's popular among clubbers in Berlin, is the inspiration behind a new sneaker model that was made collaboratively with Overkill and Puma.

To highlight the refreshing flavor and packaging of the liquor, Overkill and Puma decorate the sneakers with a deep hue of turquoise, which is balanced out with hues of white and black. In addition, orange accents decorate the heels of the sneakers, which mirror the accents that are featured on the labels that mark Pfeffi bottles.

To promote the unique model, Overkill and Puma released an editorial to go along, which shows a German DJ duo known as Modeselektor wearing the sneakers while swinging branded baseball bats in different urban areas.