Mexican culture is widespread in many of the southern states, and 'Very That' is an online lifestyle store that brands itself as a "one stop Chicana stop." The stores sells a variety of wares geared toward the style and sensibilities of the modern Mexican-American woman, including t-shirts, totes, mugs, stickers, calendars, jewelry, and all sorts of other accessories and decor items.
Very That is based out of San Antonio, Texas, a city with a large and rich population of Mexican-Americans. Despite such a presence, style can often be overlooked in terms of staying true to one's cultural heritage. Very That offers a way for Chicana to express themselves through their look. The various pieces the store offers make references to common touchpoints, from famous icons to phrases and words of inspiration.
What's Driving This Trend
- Chicana Lifestyle Shops
- Online stores that cater to specific cultural niches.
- Cultural Expression Through Fashion
- Creating a business that allows customers to express their cultural heritage through fashion.
- Latinx E-commerce
- The rise of online retailers that cater to Latinx markets.
Who This Affects Most
- E-commerce
- Opportunities to provide culturally-specific products via e-commerce.
- Fashion and Apparel
- Catering to underrepresented cultural niches can create a new market for fashion and apparel.
- Cultural Retail
- Developing specialty retail stores that cater to specific cultural niches.
