Mexican culture is widespread in many of the southern states, and 'Very That' is an online lifestyle store that brands itself as a "one stop Chicana stop." The stores sells a variety of wares geared toward the style and sensibilities of the modern Mexican-American woman, including t-shirts, totes, mugs, stickers, calendars, jewelry, and all sorts of other accessories and decor items.
Very That is based out of San Antonio, Texas, a city with a large and rich population of Mexican-Americans. Despite such a presence, style can often be overlooked in terms of staying true to one's cultural heritage. Very That offers a way for Chicana to express themselves through their look. The various pieces the store offers make references to common touchpoints, from famous icons to phrases and words of inspiration.