American headwear company New Era turns to diversity and freedom of creative expression for its largest baseball campaign to date. The 'We Who Reign' is a promotional video, launched in time for the new season of Major League Baseball. Among world-renowned and highly talented individuals like Big Sean, A$AP Ferg, Rich the Kid, Mike WiLL and more, the baseball campaign makes way for famed Hispanic professional athletes. This not only signifies New Era's inclusive attitude, it also shows off the growing diversity among MLB players.
'We Who Reign' is set to exhibit a modern-day kingdom in the urban jungle that embraces tolerance, creativity and agency from all spheres. The brand endorses Houston Astros' second baseman José Altuve, eight-time All-Star Robinson Canó, New York Yankees pitcher Dellin Betances and Cubs infielder Javier Baez.