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The Dancing App Teaches the Moves of Old Ladies Performing in Public Squares

 - Jun 10, 2015
References: itunes.apple & springwise
This dancing app helps you learn the enormous dance numbers elderly women in China often perform in large public spaces. The Chinese phenomenon of public square dancing is captured in app form with Public Dance Classics. Developed by entrepreneur Zhang Zhiwei, the app lets anyone learn the moves made popular by older ladies.

So far, the dancing app contains instructional content (including video tutorials) for 30 choreographed numbers, including a dozen government-approved routines. Due to the noise resulting from such public dances, the Chinese government recently had to pass new regulations.

In the future, Zhang Zhiwei hopes to add social interaction features to Public Dance Classics, allowing people to participate in this unusual cultural activity even offline. The niche app shows how to appeal to certain audiences in a flooded market.