This dancing app helps you learn the enormous dance numbers elderly women in China often perform in large public spaces. The Chinese phenomenon of public square dancing is captured in app form with Public Dance Classics. Developed by entrepreneur Zhang Zhiwei, the app lets anyone learn the moves made popular by older ladies.
So far, the dancing app contains instructional content (including video tutorials) for 30 choreographed numbers, including a dozen government-approved routines. Due to the noise resulting from such public dances, the Chinese government recently had to pass new regulations.
In the future, Zhang Zhiwei hopes to add social interaction features to Public Dance Classics, allowing people to participate in this unusual cultural activity even offline. The niche app shows how to appeal to certain audiences in a flooded market.
Why This Trend Is Growing
- Digital Dance Training
- Disruptive innovation opportunity: Develop interactive dance apps that provide step-by-step tutorials for various dance styles.
- Cultural Activity Apps
- Disruptive innovation opportunity: Create apps that offer unique cultural experiences, allowing users to learn and participate in traditional activities.
- Niche App Development
- Disruptive innovation opportunity: Identify underrepresented niche markets and develop specialized apps to cater to their specific needs.
Industries Being Reshaped
- Mobile App Development
- Disruptive innovation opportunity: Explore the potential of mobile app development by creating innovative and engaging dance training apps.
- Cultural Tourism
- Disruptive innovation opportunity: Combine technology and culture to create immersive experiences for tourists, showcasing traditional activities and dances.
- Market Research and Analysis
- Disruptive innovation opportunity: Conduct market research to identify untapped niche markets and develop tailored apps to meet their demands.
