Sportswear label FILA dropped the collaborative Varsity capsule in partnership with Jimmy Jazz. The new range introduces two silhouettes highlighting the revived FILA Spoiler sneakers the FILA Original Fitness sneakers. Both of which take on a new update with varsity-inspired sensibilities that nod to the 90s aesthetics and vintage look of letterman jackets.
The Original Fitness low-top silhouette has an upper constructed from white leather materials, accented with chenille branding strips across the heel and sides in red or yellow. The returning Spoiler sneaker keeps its retro look and chunky shape, offered in two colorways -- either a muted tonal black suede option or a more vibrant green, yellow and red leather option. Additional details include its buckle strap details satin-imitating collar lining, logo patchwork and embroidered FILA branding details. The shoes also offer a matching set of hats and tees by New Era -- the overall FILA Varsity capsule is now available for purchase online at Jimmy Jazz.
Why This Trend Is Growing
- Varsity-inspired Footwear
- The trend of reviving vintage varsity aesthetics in modern footwear creates opportunities for sportswear brands to collaborate with fashion designers and produce new lines of footwear.
- Chenille Branding
- The popularity of chenille branding strips as seen in FILA's Varsity capsule can be a disruptive innovation for custom branding options on footwear and apparel.
- Retro Sneakers
- The trend of bringing back retro sneakers like FILA's Spoiler can create opportunities for collaborations with heritage brands to offer modern updates to classic silhouettes.
Industries Being Reshaped
- Sportswear
- Sportswear brands can create new lines of varsity-inspired footwear and apparel to tap into the trend of nostalgic 90s aesthetics.
- Fashion Retail
- Fashion retailers can benefit from collaborations between sportswear and fashion brands to produce exclusive lines of varsity-themed footwear and apparel.
- Customization Services
- Customization services can offer chenille branding strips and retro styling options for customers who want a personalized touch on their footwear and apparel.
