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Low-Proof Libation

Low-alcohol cocktails allow consumers to indulge more responsibly

Trend - Bartenders and mixologists are being tasked with creating low-alcohol cocktail menus using unconventional ingredients that provide a new drinking experience while still supporting the indulgence of fine dining.

Insight - Brands are recognizing that many consumers, particularly those in the Millennial and Gen Z demographic, are engaging in alcohol consumption in new ways due to their commitment to a healthier lifestyle. These offerings allow health-conscious consumers to indulge in the consumption of a cocktail and the social experience that often accompanies it, while still feeling confident about achieving their health goals.
Workshop Question - How can your product offering cater to the desire for indulgences that won't compromise wellness goals?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 21 Examples:
56,482 Total Clicks
Date Range:
Nov 17 — Jan 18
Trending:
Warm
Consumer Insight Topics:

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