Platforms such as the MiCrush are designed for consumers seeking specific dating partners with similar Spanish backgrounds and interests. The app is geared towards Latino consumers, pairing users up based for the potential of a long term relationship in a niche virtual setting.
MiCrush is a dating app that helps filter consumers seeking partners of the same Spanish ethnicity. The app provides a niche platform pooling together consumers looking for similar interests while simultaneously letting consumers filter even more for potential partners through age, gender and distance. In addition, consumers can further refine their searches to only pull up other users with 'Latin American roots' if they are seeking someone of a specific nationality. The rest of the app is similar to Tinder in interface, allowing consumers to swipe left and right to deny or accept matches.