Nike celebrated Hispanic Heritage Month with the release of its Los Primeros sneaker line, which was developed in collaboration with noted Hispanic street artists.
A vibrant purple shoe was crafted by the Chilean artist INTI, and features Latin-inspired symbols printed onto Nike's classic Cortez Shoe. Designed by Saner, the Air Force 1 sneaker underwent a Jaguar-themed makeover, which references the importance of the jungle cat in pre-Hispanic cultures. The Nike Air Max 1 iteration was designed by the Chilean artist, Wasafu who drew inspiration for his shoe from the Ona people, a nearly extinct tribe located in the Patagonia region. Lastly, the Brazallian street artist Pomp revamped Nike's Air Jordan, with inspiration taken from the Brazilian phrase, “é tudo nosso,” which translates to “its all ours: mines and yours.”
Nike's Los Primeros sneaker line, fuses fashion with education, to celebrate the Hispanic influence within the United States.