Category
Fashion
Scaled Restraint
Trend cluster
Category
Powdered
Cleanse
Powdered formulations for skin cleansing offer novelty and portability.
3.0
Trend score
Trend
What is the Powdered Cleanse trend?
Powdered Cleanse: Powdered cleansing formulations made for the skin are continued evidence of the cosmetic industry's ability to swiftly innovate in the categories it specializes in. These products are activated with water and are more environmentally friendly than their liquid counterparts.
Insight
The consumer insight behind the Powdered Cleanse trend
When it comes to the cosmetic space, consumers are increasingly seeking out both functional and innovative formulas to experiment with. Eco-consciousness and convenience are two key motivators when it comes to skincare purchases, as they allow consumers to take part in their self-care routines with ease, while also aligning with their personal values.
Trend themes
Themes within the Powdered Cleanse trend
Three behaviours holding the trend together01
Powdered Cleansing Formulations
The cosmetic industry's ability to swiftly innovate in the categories it specializes in and ability to provide products activated with water and are more environmentally friendly than their liquid counterparts presents opportunities for eco-consciousness and convenience in skincare purchases.
02
Convenient Single-Use Cleansing Products
The increasing trend for consumers to turn to travel-friendly soap shavings, powders and sheets presents opportunities for businesses to create products that combine convenience and eco-consciousness in the cosmetic space.
03
Natural Cleansing Cosmetics
The growing market demand for all-natural ingredients in cosmetics, such as organic coconut charcoal and honey powder, presents opportunities for businesses to innovate and meet the needs of consumers seeking alternative options beyond traditional pharmacy products.
Industry implications
What the Powdered Cleanse trend means for industry
Where the trend changes the playbookFor
Cosmetics and Skincare
Innovations in the cosmetic industry with powdered cleansing formulations, convenient single-use products, and natural cleansing cosmetics offer opportunities for eco-consciousness and convenience for skincare purchases.
For
Travel and Hospitality
As consumers increasingly seek convenient single-use products for their cleansing routines, hospitality and travel industries can leverage this trend by offering complementary eco-friendly travel-friendly products in hygiene kits.
For
Wellness and Nutrition
The use of matcha and spirulina as active ingredients in cosmetic products presents opportunities for the wellness and nutrition industries to expand beyond traditional product offerings and include products that promote health and beauty from the outside in.
Workshop question
How can your brand better take advantage of the novelty around the texture of a product?
Trend signals
Trend signals for Powdered Cleanse
Trend score 3.0 out of 10, from popularity 42%, activity 39%, freshness 8%.
Popularity42%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Powdered Cleanse trend
5 featured examples from Feb 15, 2017 to Jan 10, 2018CategoryFashion
Facial Cleansing Powders
OY-L's Facial Cleansing Powder is Chemical-Free and Travel-Friendly
Opportunity for skincare brands to create more chemical-free products using natural ingredients.
CategoryFashion
Ritual-Inspired Matcha Cleansers
Odacité's Cleanser Borrows from Traditional Green Tea Ceremonies
The beauty and personal care industry can capitalize on the trend of ritual-inspired products, incorporating traditional practices to create unique and appealing products.
CategoryFashion
Charcoal Coconut Toothpastes
The Active Wow Teeth Whitening Charcoal Powder Naturally Cleans Teeth
The popularity of charcoal-based toothpastes like Active Wow Teeth Whitening Charcoal Powder suggests an opportunity for the cosmetics industry to explore charcoal-infused product…
CategoryFashion
Cleansing Shower Powders
Lush Cosmetics' 'Showder' is Made with a Baking Soda Base
The cosmetics industry can leverage the trend of shower powders and innovative packaging solutions to develop eco-friendly and travel-friendly cleansing products.
CategoryFashion
Exfoliating Cleansing Powders
Nyakio Offers a Uniquely Formulated Cleanser for Brighter Skin
The skincare industry can explore the development of exfoliating cleansing powders that offer unique formulations and cater to the growing demand for gentle and natural skincare p…
