Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mechanized
Cuisine
Tech innovations offer informative nutrition programs for children at home.
3.1
Trend score
Trend
What is the Mechanized Cuisine trend?
Mechanized Cuisine: Food programs for children, whether they're interactive or passive, are leveraging technology and media to better inform children on everything from farming and cooking, to nutrition and fitness.
Insight
The consumer insight behind the Mechanized Cuisine trend
North America's obesity epidemic still exists despite counter-culture shifts toward health and wellness. Because of this issue, Millennial parents are looking for ways to impart better habits on their children from a young age. Innovative platforms offer more experiential approaches to learning, in the hopes that they will better resonate with target audiences.
Trend themes
Themes within the Mechanized Cuisine trend
Three behaviours holding the trend together01
Experiential Learning
Education platforms offer more experiential approaches to learning, in the hopes that they will better resonate with target audiences.
02
Gamification of Habits
Brands are looking for ways to encourage and reinforce healthy habits through gamifying experiences.
03
Personification of Products
Products are starting to take on personality traits and characteristics in order to better connect with users and create a more engaging experience for consumers.
Industry implications
What the Mechanized Cuisine trend means for industry
Where the trend changes the playbookFor
Food Service
Restaurants and fast-food chains are working with product designers to integrate technology and encourage healthy habits.
For
Health and Wellness
Health and wellness professionals, including nutritionists and teachers, are now able to provide unique and interactive ways for children to learn about healthy eating through innovative platforms.
For
EdTech
Educational technology is drastically changing learning and teaching methods in subjects ranging from hydroponics to cooking, while providing unique and inclusive experiential activities for children.
Workshop question
How can your brand leverage technology to heighten the impact its products/services have on its customers?
Trend signals
Trend signals for Mechanized Cuisine
Trend score 3.1 out of 10, from popularity 42%, activity 42%, freshness 8%.
Popularity42%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mechanized Cuisine trend
7 featured examples from Aug 13, 2016 to Apr 20, 2018CategoryLife-Stages
Fast Food Pedometers
McDonald's Newest Happy Meal Toy is a Step Counter
Fast food companies can incorporate partnerships with tech companies to meet the demands of consumers looking for healthier options and promote a healthy lifestyle.
CategoryLifestyle
Plush Child Nutrition Kits
This Kit Uses Koalas and Animated Cards to Gets Kids to Eat Right
Companies in the child nutrition industry can develop products and marketing campaigns that incorporate engaging characters and fun graphics to encourage children to eat healthily.
CategoryTech
Children's Cooking Apps
This Educational Cooking App For Kids Promotes Healthy Eating Habits
The education technology industry can benefit from developing interactive and educational apps for children.
CategoryLife-Stages
Greenery Personification Planters
The 'Pure Life' Garden Planter Gamifies Gardening for Kids
Disruptive innovation opportunity lies in developing smart planters that seamlessly integrate with existing smart home systems.
CategoryLifestyle
Child-Friendly Cooking Programs
Little Yam is a Nutrition Program That Feeds a Child's Imagination
Disruptive innovation opportunity: Building technology-driven solutions that educate children about nutrition in a fun and engaging manner.
CategoryLife-Stages
Hydroponic Botany Science Kits
The Educational Insights Nancy B's Hydroponics Kit is Educational
The Nancy B's Hydroponics Kit demonstrates the potential for educational toy companies to create interactive and educational products for children.
CategoryLife-Stages
Kid-Friendly Nutrition Shows
Chipotle's RAD Lands Teaches Nutrition to Kids
The fast food industry can leverage disruptive innovation opportunities by introducing educational initiatives and collaborations to promote healthier food choices among young con…
