Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mammalian
Cannabis
Brands offer cannabis-infused food products for pets.
3.1
Trend score
Trend
What is the Mammalian Cannabis trend?
Mammalian Cannabis: Traditionally, pet owners would turn to medication to relieve pets dealing with pain, anxiety or sleep disorders. Today some pet owners are turning to CBD-infused snacks to ease these ailments.
Insight
The consumer insight behind the Mammalian Cannabis trend
Where the cannabis industry was once largely considered a recreational one, in North America it's now associated with all-encompassing lifestyles and daily rituals. This shift has been facilitated by consumers and brands through activism, a push for legalization policies and aggressive re-branding campaigns.
Trend themes
Themes within the Mammalian Cannabis trend
Three behaviours holding the trend together01
Cannabis-infused pet products
More pet owners are turning to CBD-infused snacks to relieve pains and ailments in dogs and cats.
02
Lifestyle shift towards cannabis-infused products
Cannabis industry is no longer considered recreational but rather associated with all-encompassing lifestyles and daily rituals.
03
Medical use of cannabis products for pets
Cannabis products are no longer limited to human medical use but now extend to dogs and cats.
Industry implications
What the Mammalian Cannabis trend means for industry
Where the trend changes the playbookFor
Pet industry
Companies can offer new CBD-infused pet treatments and products to gain a competitive advantage in the pet industry.
For
Cannabis industry
Companies in the cannabis industry can expand into the pet industry by creating innovative cannabis-infused products for pets.
For
Medical industry
The medical industry can study the effectiveness of CBD products used on pets, and create new forms of cannabis-infused medicines for use on animals.
Workshop question
How can your brand better insert itself into consumers' lifestyles and rituals?
Trend signals
Trend signals for Mammalian Cannabis
Trend score 3.1 out of 10, from popularity 38%, activity 48%, freshness 8%.
Popularity38%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mammalian Cannabis trend
4 featured examples from Oct 31, 2016 to Jan 11, 2018CategoryLifestyle
Doggie CBD Tinctures
CBD Medico Pet Tinctures Treat Anxiety & Pain in Dogs and Cats
CBD-based pet products offer disruptive innovation opportunities for companies in the pet industry seeking to cater to the growing demand for natural remedies.
CategoryLifestyle
Cannabis-Infused Pet Treats
'Treatibles' Use Cannabis to Remedy Ailments in Pets
Disruptive innovation opportunity: Integrating cannabis-based treatments into the pet care industry to offer alternative solutions for pet health issues.
CategoryLifestyle
Flavored CBD Dog Biscuits
Animalitos CBD Dog Cookies are Formulated to Treat Anxiety and Pain
Disruptive innovation opportunity: Create innovative products and services to address the health and wellness needs of pets, leveraging herbal and alternative treatments.
CategoryLifestyle
Hemp-Based Dog Medicine
'Therabis' Comes in Various Fomulae for Different Dogs' Ailments
The veterinary industry can leverage the trend of hemp-based pet products to provide new and effective treatment options for animals in need.
