Over the past decade, cannabis has risen in popularity as a treatment option for people with medical ailments, but Treatibles is a company bringing that same concept to a different group. Rather than for humans, Treatibles sells a suite of cannabis-infused treats for people's pets.
Many of the same issues that humans use cannabis treatments for also impact cats and dogs: ailments like arthritis, epilepsy and even mental health issues like anxiety. As such, giving pets cannabis-infused treats has just as much potential to help pets as it does humans.
To be sure, Treatible's treats don't have any psychoactive effects on pets, as far as research shows. This is because the treats only have CBD, which is believed to be behind the medical benefits of cannabis, rather than THC, which provides cannabis' psychoactivity.
Why This Trend Is Growing
- Cannabis Treatments for Pets
- Disruptive innovation opportunity: Developing new cannabis-infused products specifically designed to address pet ailments like arthritis, epilepsy, and anxiety.
- CBD for Pet Health
- Disruptive innovation opportunity: Exploring the potential of CBD-infused treats for improving the overall well-being and mental health of pets.
- Expanding Cannabis Market
- Disruptive innovation opportunity: Capitalizing on the growing popularity of cannabis-based products by expanding the market to include pet owners and their furry companions.
Industries Being Reshaped
- Pet Care
- Disruptive innovation opportunity: Integrating cannabis-based treatments into the pet care industry to offer alternative solutions for pet health issues.
- Cannabis Products
- Disruptive innovation opportunity: Diversifying the cannabis market by developing a range of cannabis-infused products specifically targeted towards pets.
- E-commerce
- Disruptive innovation opportunity: Leveraging e-commerce platforms to create a convenient and accessible marketplace for cannabis-infused pet treats.
