Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fresh-Foraged
Feasting
Farm-to-table takes the next step with eating that incorporates foraging.
4.0
Trend score
Trend
What is the Fresh-Foraged Feasting trend?
Fresh-Foraged Feasting: While consumers have long been drawn to in vogue ingredients, foodies in particular are taking things a step further by prioritizing wildcrafted dishes comprised of memorable elements fresh from the forest floor.
Insight
The consumer insight behind the Fresh-Foraged Feasting trend
The increasing prioritization of health, wellness and natural products highlights the anxiety many consumers feel around life in the modern world. In what they see as a back-to-basics approach, many are working to be better educated and empowered about what they consume.
Trend themes
Themes within the Fresh-Foraged Feasting trend
Three behaviours holding the trend together01
Foraged Food
The trend of foraged food represents an opportunity for businesses to prioritize natural ingredients and local sourcing, offering consumers a back-to-nature approach to their food choices.
02
Interactive Experience
The trend of interactive experiences within the food and beverage industry offers the opportunity for businesses to provide dynamic options for diners seeking more than just a meal, but an immersive experience.
03
Local Distillery
The trend of local distilleries sourcing native and foraged ingredients provides an opportunity for businesses to create a product that highlights their region and the unique qualities that the local environment has to offer.
Industry implications
What the Fresh-Foraged Feasting trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry has seen a rise in foraged food, interactive experiences, and local sourcing of ingredients, as consumers are looking for a deeper connection to their food.
For
Hospitality and Tourism
The hospitality and tourism industry can capitalize on the trend of interactive experiences and local distilleries by providing unique opportunities for tourists seeking an authentic and immersive experience in their destination.
For
Wellness and Sustainability
The wellness and sustainability industry can leverage the trend of foraged food and local sourcing to promote a more natural and sustainable approach to eating, focusing on health and well-being through the consumption of fresh, locally sourced ingredients.
Workshop question
How can you indulge your customers preference for organically crafted experiences?
Trend signals
Trend signals for Fresh-Foraged Feasting
Trend score 4.0 out of 10, from popularity 56%, activity 57%, freshness 8%.
Popularity56%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
South America
Evidence
Examples of the Fresh-Foraged Feasting trend
7 featured examples from Apr 19, 2016 to Sep 1, 2018CategoryLifestyle
Interactive Organic Dinner Parties
Berlin's Wild and Root is a Creative Experiential Restaurant
Restaurants can explore new ways to create immersive and interactive dining experiences, setting themselves apart from competitors.
CategoryLifestyle
Wild Foraged Cocktails
'The Essence of the Season' Explores Drinks Inspired by Winter Forestry
The beverage industry can leverage wild foraged ingredients to create innovative and unique cocktail offerings.
CategoryEco
Floating Urban Forests
'Swale' is a Floating Barge Topped with an Edible Forest Garden
Developing technologies and techniques to cultivate and maintain floating urban gardens can revolutionize sustainable agriculture practices.
CategoryTech
Foraging-Focused Food Apps
The Vild Mad App Teaches You to Forage For Wild Foods
The emergence of foraging-focused food apps presents opportunities for food tech companies to develop innovative platforms and tools that facilitate sustainable foraging experienc…
CategoryWorld
Gin Foraging Vacations
Palé Hall's Botanical Foraging Experience is a Tour Through Gin Foraging
Hotels and resorts can leverage unique experiences, like gin-inspired botanical foraging and distillery tours, to attract more guests and increase revenue through specialized pack…
CategoryLifestyle
Regional Ingredient Gins
These Big Tree Distillery Gins are Made with Native Australian Botanicals
Craft distilleries can capitalize on the trend by experimenting with regional botanicals to create distinctive gin varieties that appeal to consumers seeking unique flavors.
CategoryLifestyle
Foraged Food Pop-Ups
Tegui in Buenos Aires Opened a Pop-Up in the Mendoza Wine Valley
Disruptive innovation opportunities include incorporating foraged ingredients into high-end cuisine and creating immersive pop-up dining experiences.
