Racing Homage
Preventative
Automotive
Preventative car care takes the place of reactive repairs.
Trend
What is the Preventative Automotive trend?
Preventative Automotive: Preventative car care is being channeled through service points and online, alerting vehicle owners of potential repair needs and giving them the opportunity to pursue proactive correction rather than emergency treatment. This shift comes as the reliance on vehicles grows, with consumers not having the time or resources to go about their day-to-day without personal transportation.
Insight
The consumer insight behind the Preventative Automotive trend
For North Americans living in the post-auto bail-out world, many hold car manufacturers to a higher standard of expectations than what might have been acceptable previously. Many are no longer willing to make such an expensive purchase of a product that isn't designed for long-term use. With that comes an increased expectation of quality or value.
Trend themes
Themes within the Preventative Automotive trend
Three behaviours holding the trend togetherProactive Auto Alert Services
Sensor technology and predictive algorithms are being used to proactively warn drivers of potential vehicle breakdowns, saving them time, energy and money when it comes to repairs.
Diagnostic Vehicle Gadgets
High-tech fob-like devices that plug into a vehicle's diagnostic port and use cloud-based AI algorithms allow automobile owners to take a proactive approach to vehicular diagnostics, potentially saving them money and helping their vehicle perform for longer.
Eye Movement-Tracking Car Features
Automakers are using emerging technology like facial recognition to prevent distracted driving by detecting warning signs including failure to keep eyes on the road or hands on the wheel, and alerting drivers or autonomous systems accordingly to prevent accidents.
Industry implications
What the Preventative Automotive trend means for industry
Where the trend changes the playbookAutomotive Industry
The automotive industry can utilize sensor technology and predictive algorithms to alert drivers of potential vehicle breakdowns, offer self-service car showrooms and diagnostics gadgetry, and prevent drunk or distracted driving through AI-based features.
Insurance Industry
The insurance industry can leverage AI to expedite claims and repairs, providing auto repair cost estimates instantly based on photographs of damage and working with repair ecosystems.
Tech Industry
The tech industry can provide cross-country car care clinics and automated auto mechanic apps like Engie to bridge the knowledge gap between mechanics and drivers by helping more people access affordable preventative vehicle maintenance.
Workshop question
How can your brand offer proactive solutions rather than reactive ones?
Trend signals
Trend signals for Preventative Automotive
Trend score 3.2 out of 10, from popularity 49%, activity 38%, freshness 8%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Evidence
Examples of the Preventative Automotive trend
8 featured examples from May 26, 2016 to Aug 21, 2019Distraction-Proof Crossover SUVs
The New Subaru Forester Helps Drivers Maintain Their Focus
The automotive industry can learn from Subaru's approach to safety and develop more distraction-proof vehicles.
Diagnostic Vehicle Gadgets
The 'Ke' Module Uses Artificial Intelligence to Monitor Your Vehicle
The automotive industry can benefit from the development of more advanced vehicular diagnostic tools that can enhance the driving experience for car owners.
Repair Cost-Predicting AIs
AI in Insurance is Streamlined Thanks to the Tractable Platform
The car insurance industry can streamline claims processing and provide instant repair cost estimates using AI.
Automated Auto Mechanic Apps
The Engie App Monitors Cars' Health and Recommends Auto-Repairs
The automotive industry can benefit by embracing IoT technology to improve the customer experience and create new revenue streams.
Self-Service Car Showrooms
Imperial Cars Introduced the First-Ever Automotive Self-Checkout
The automotive industry can benefit from the implementation of self-service car showrooms to enhance the purchasing experience.
Cross-Country Car Care Clinics
Hyundai Motor India Ltd. Offers a Discounted Car Clinic
The automotive services industry can explore new opportunities by offering discounted or free car care clinics to attract more customers.
Proactive Auto Alert Services
Chevrolet's OnStar Proactive Alert System Warns You Of Breakdowns
The automotive industry continues to invest in proactive monitoring and predictive maintenance technology to enhance customer experience.
Eye Movement-Tracking Car Features
Volvo is Preventing Drunk Driving with Artificial Intelligence
The automotive industry can leverage AI-based eye movement-tracking technology to enhance safety features in vehicles and prevent accidents caused by distracted or intoxicated dri…