Trend cluster
Category

Preventative
Automotive

Preventative car care takes the place of reactive repairs.

Distraction-Proof Crossover SUVsDiagnostic Vehicle GadgetsRepair Cost-Predicting AIsAutomated Auto Mechanic AppsSelf-Service Car Showrooms

Trend

What is the Preventative Automotive trend?

Preventative Automotive: Preventative car care is being channeled through service points and online, alerting vehicle owners of potential repair needs and giving them the opportunity to pursue proactive correction rather than emergency treatment. This shift comes as the reliance on vehicles grows, with consumers not having the time or resources to go about their day-to-day without personal transportation.

Insight

The consumer insight behind the Preventative Automotive trend

For North Americans living in the post-auto bail-out world, many hold car manufacturers to a higher standard of expectations than what might have been acceptable previously. Many are no longer willing to make such an expensive purchase of a product that isn't designed for long-term use. With that comes an increased expectation of quality or value.

Trend themes

Themes within the Preventative Automotive trend

Three behaviours holding the trend together
01

Proactive Auto Alert Services

Sensor technology and predictive algorithms are being used to proactively warn drivers of potential vehicle breakdowns, saving them time, energy and money when it comes to repairs.

02

Diagnostic Vehicle Gadgets

High-tech fob-like devices that plug into a vehicle's diagnostic port and use cloud-based AI algorithms allow automobile owners to take a proactive approach to vehicular diagnostics, potentially saving them money and helping their vehicle perform for longer.

03

Eye Movement-Tracking Car Features

Automakers are using emerging technology like facial recognition to prevent distracted driving by detecting warning signs including failure to keep eyes on the road or hands on the wheel, and alerting drivers or autonomous systems accordingly to prevent accidents.

Industry implications

What the Preventative Automotive trend means for industry

Where the trend changes the playbook
For

Automotive Industry

The automotive industry can utilize sensor technology and predictive algorithms to alert drivers of potential vehicle breakdowns, offer self-service car showrooms and diagnostics gadgetry, and prevent drunk or distracted driving through AI-based features.

For

Insurance Industry

The insurance industry can leverage AI to expedite claims and repairs, providing auto repair cost estimates instantly based on photographs of damage and working with repair ecosystems.

For

Tech Industry

The tech industry can provide cross-country car care clinics and automated auto mechanic apps like Engie to bridge the knowledge gap between mechanics and drivers by helping more people access affordable preventative vehicle maintenance.

Workshop question

How can your brand offer proactive solutions rather than reactive ones?

Trend signals

Trend signals for Preventative Automotive

Trend score 3.2 out of 10, from popularity 49%, activity 38%, freshness 8%.

Popularity49%
Activity38%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Preventative Automotive trend

8 featured examples from May 26, 2016 to Aug 21, 2019
Distraction-Proof Crossover SUVs
CategoryAutos

Distraction-Proof Crossover SUVs

The New Subaru Forester Helps Drivers Maintain Their Focus

The automotive industry can learn from Subaru's approach to safety and develop more distraction-proof vehicles.

Diagnostic Vehicle Gadgets
CategoryAutos

Diagnostic Vehicle Gadgets

The 'Ke' Module Uses Artificial Intelligence to Monitor Your Vehicle

The automotive industry can benefit from the development of more advanced vehicular diagnostic tools that can enhance the driving experience for car owners.

Repair Cost-Predicting AIs
CategoryAutos

Repair Cost-Predicting AIs

AI in Insurance is Streamlined Thanks to the Tractable Platform

The car insurance industry can streamline claims processing and provide instant repair cost estimates using AI.

Automated Auto Mechanic Apps
CategoryAutos

Automated Auto Mechanic Apps

The Engie App Monitors Cars' Health and Recommends Auto-Repairs

The automotive industry can benefit by embracing IoT technology to improve the customer experience and create new revenue streams.

Self-Service Car Showrooms
CategoryAutos

Self-Service Car Showrooms

Imperial Cars Introduced the First-Ever Automotive Self-Checkout

The automotive industry can benefit from the implementation of self-service car showrooms to enhance the purchasing experience.

Cross-Country Car Care Clinics
CategoryAutos

Cross-Country Car Care Clinics

Hyundai Motor India Ltd. Offers a Discounted Car Clinic

The automotive services industry can explore new opportunities by offering discounted or free car care clinics to attract more customers.

Proactive Auto Alert Services
CategoryAutos

Proactive Auto Alert Services

Chevrolet's OnStar Proactive Alert System Warns You Of Breakdowns

The automotive industry continues to invest in proactive monitoring and predictive maintenance technology to enhance customer experience.

Eye Movement-Tracking Car Features
CategoryAutos

Eye Movement-Tracking Car Features

Volvo is Preventing Drunk Driving with Artificial Intelligence

The automotive industry can leverage AI-based eye movement-tracking technology to enhance safety features in vehicles and prevent accidents caused by distracted or intoxicated dri…