Swiped Decision-Making

Brands use Tinder as a model that inspires their apps and services

Implications - The game-changing platform Tinder has not only inspired companies in the dating industry, but also industries that are entirely unrelated to dating. Whether in finance, fitness or networking, the platforms companies are designing are now often inspired by the "left or right swipe" function that Tinder made popular. More than simply streamlining user experience, this shift now offers the benefit of evoking a sense of familiarity in customers.
SCORE 5.5
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51,676 Total Clicks
May 17 - Jan 18
This Year and Average
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Featured Examples
Millennial-Targeted Networking Apps - Shapr Allows Millennials to Network on a Familiar Platform
SCORE 7
This Year and Warm 1,274 Clicks Pub: Jan 5, 18
Millennial-Targeted Networking Apps
Shapr Allows Millennials to Network on a Familiar Platform
The importance of networking in business is usually not understated, however it can be a daunting task—particularly for Millennials just starting out in their careers. The app Shapr was... [More]
Millennial Checking Apps - JPMorgan Has Developed a Banking App For Millennial Generations
SCORE 6.2
This Year and Warm 877 Clicks Pub: Nov 7, 17
Millennial Checking Apps
JPMorgan Has Developed a Banking App For Millennial Generations
As the finance world must adapt to the online preferences of Millennials, apps such as Finn by Chase from JPMorgan are being created to suit the needs of this generation. The mobile banking app... [More]
Tinder-Inspired Dining Apps - The 'Feed Me' App Lets You Swipe to Find the Best Meal
SCORE 5.6
Warm 541 Clicks Pub: Oct 27, 17
Tinder-Inspired Dining Apps
The 'Feed Me' App Lets You Swipe to Find the Best Meal
Tinder has changed the way we think about dating and has influenced app design unlike anything else, so the ‘Feed Me’ app looks to incorporate one of the best features to help you find... [More]
Workout Buddy Finding Apps - The Gymder App Seeks to Help People Enhance Their Health
SCORE 5.3
Warm 596 Clicks Pub: May 11, 17
Workout Buddy Finding Apps
The Gymder App Seeks to Help People Enhance Their Health
Gymder is an app inspired by Tinder, but instead of only looking for relationships or hookups it aims to help people find workout buddies wherever they are. Described in its own press release as &#... [More]
Dating-Inspired Networking Apps - Former Tinder Employees Created the Ripple App for Networking
SCORE 4.2
This Year and Average 531 Clicks Pub: Jan 9, 18
Dating-Inspired Networking Apps
Former Tinder Employees Created the Ripple App for Networking
Professional networking can be an incredible chore, but thanks to the Ripple app, this experience can be streamlined and more rewarding. Led by former Tinder CTO Ryan Ogle and a team of former... [More]
Democratic Dining Apps - KtchUp Lets Friends Vote on Where to Eat Together
SCORE 3.1
Mild 159 Clicks Pub: Sep 5, 17
Democratic Dining Apps
KtchUp Lets Friends Vote on Where to Eat Together
Dinners with friends are among the great pleasures in life, but deciding on where to go for dinner can be among the great pains, so the KtchUp app helps to save the good while getting rid of the bad.... [More]
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