Category
Tech
Delegated Interfaces
Trend cluster
Category
Swiped
Decision-Making
Brands use Tinder as a model that inspires their apps and services.
3.8
Trend score
Trend
What is the Swiped Decision-Making trend?
Swiped Decision-Making: The game-changing platform Tinder has not only inspired companies in the dating industry, but also industries that are entirely unrelated to dating. Whether in finance, fitness or networking, the platforms companies are designing are now often inspired by the "left or right swipe" function that Tinder made popular.
Insight
The consumer insight behind the Swiped Decision-Making trend
Modern life often operates at a break-neck pace and with this consumers require gestures and design that streamline their ability to make decisions. The ability to filter through information quickly gives them greater access to the world around them and holds the promise of deeper fulfillment.
Trend themes
Themes within the Swiped Decision-Making trend
Three behaviours holding the trend together01
Swipe-Based Decision Making
The popularity of Tinder's swipe feature in defining decision making has resulted in the creation of many non-dating apps like Gymder, KtchUp and Feed Me that rely on a similar interface.
02
Emotive Banking Methods
Apps like Finn by JPMorgan show that banking systems are quickly adapting to the online preferences and emotive needs of millennials to cater to their ways of creating spending habits.
03
Networking Apps Inspired By Tinder
Networking apps like Shapr and Ripple have incorporated Tinder's successful model to the professional networking landscape, creating a platform that is more interactive, streamlined and efficient.
Industry implications
What the Swiped Decision-Making trend means for industry
Where the trend changes the playbookFor
Health and Fitness
Opportunities for streamlined personal fitness apps such as Gymder are potential disruptive innovations for the health and fitness industry.
For
Finance
Adopting emotive banking methods to cater to millennials could become a disruptive innovation opportunity for the finance sector.
For
Networking and Job Search
Disruptive innovation opportunities lie in the use of interactive platforms for networking and finding jobs, inspired by Tinder's successful format, like that used by Shapr and Ripple.
Workshop question
How can your brand take inspiration from a game-changing shift in an adjacent industry?
Trend signals
Trend signals for Swiped Decision-Making
Trend score 3.8 out of 10, from popularity 58%, activity 48%, freshness 8%.
Popularity58%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Swiped Decision-Making trend
6 featured examples from May 11, 2017 to Jan 9, 2018CategoryTech
Millennial-Targeted Networking Apps
Shapr Allows Millennials to Network on a Familiar Platform
Developing innovative networking apps can disrupt the technology industry and provide new opportunities for social networking platforms.
CategoryTech
Millennial Checking Apps
JPMorgan Has Developed a Banking App For Millennial Generations
With new technology implementations, finance companies are able to tailor services and experiences specifically to the Millennial demographic's use of digital channels and compell…
CategoryTech
Tinder-Inspired Dining Apps
The 'Feed Me' App Lets You Swipe to Find the Best Meal
The swipe-to-find trend can disrupt the restaurant industry by making it easier for customers to discover new dining options based on their preferences.
CategoryTech
Workout Buddy Finding Apps
The Gymder App Seeks to Help People Enhance Their Health
Opportunity for developers to create location-based social apps catering to specific interest groups.
CategoryTech
Dating-Inspired Networking Apps
Former Tinder Employees Created the Ripple App for Networking
The technology industry can benefit from the disruptive innovation opportunities offered by streamlined and interactive networking platforms like Ripple.
CategoryLifestyle
Democratic Dining Apps
KtchUp Lets Friends Vote on Where to Eat Together
Disruptive innovation opportunity: Integrating democracy-based decision-making features into restaurant technology solutions, enhancing the dining experience for customers.
