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Swiped Decision-Making

Brands use Tinder as a model that inspires their apps and services

Trend - The game-changing platform Tinder has not only inspired companies in the dating industry, but also industries that are entirely unrelated to dating. Whether in finance, fitness or networking, the platforms companies are designing are now often inspired by the "left or right swipe" function that Tinder made popular.

Insight - Modern life often operates at a break-neck pace and with this consumers require gestures and design that streamline their ability to make decisions. The ability to filter through information quickly gives them greater access to the world around them and holds the promise of deeper fulfillment.
Workshop Question - How can your brand take inspiration from a game-changing shift in an adjacent industry?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
74,948 Total Clicks
Date Range:
May 17 — Jan 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Millennial-Targeted Networking Apps
Millennial-Targeted Networking Apps
Shapr Allows Millennials to Network on a Familiar Platform
The importance of networking in business is usually not understated, however it can be a daunting task—particularly for Millennials just starting out in their careers. The app Shapr was... MORE
Millennial Checking Apps
Millennial Checking Apps
JPMorgan Has Developed a Banking App For Millennial Generations
As the finance world must adapt to the online preferences of Millennials, apps such as Finn by Chase from JPMorgan are being created to suit the needs of this generation. The mobile banking app... MORE
Tinder-Inspired Dining Apps
Tinder-Inspired Dining Apps
The 'Feed Me' App Lets You Swipe to Find the Best Meal
Tinder has changed the way we think about dating and has influenced app design unlike anything else, so the ‘Feed Me’ app looks to incorporate one of the best features to help you find... MORE
Workout Buddy Finding Apps
Workout Buddy Finding Apps
The Gymder App Seeks to Help People Enhance Their Health
Gymder is an app inspired by Tinder, but instead of only looking for relationships or hookups it aims to help people find workout buddies wherever they are. Described in its own press release as &#... MORE
Dating-Inspired Networking Apps
Dating-Inspired Networking Apps
Former Tinder Employees Created the Ripple App for Networking
Professional networking can be an incredible chore, but thanks to the Ripple app, this experience can be streamlined and more rewarding. Led by former Tinder CTO Ryan Ogle and a team of former... MORE
Democratic Dining Apps
Democratic Dining Apps
KtchUp Lets Friends Vote on Where to Eat Together
Dinners with friends are among the great pleasures in life, but deciding on where to go for dinner can be among the great pains, so the KtchUp app helps to save the good while getting rid of the bad.... MORE

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