Category
Tech
Delegated Interfaces
Trend cluster
Category
eCommerce
Amalgamation
Brands blend the benefits of eCommerce and brick and mortar shopping.
5.3
Trend score
Trend
What is the eCommerce Amalgamation trend?
eCommerce Amalgamation: Combining the convenience of eCommerce with the confidence associated with in-person purchase decisions, fashion brands are bringing together the online and physical worlds to offer consumers a balance between simplicity and experience.
Insight
The consumer insight behind the eCommerce Amalgamation trend
As consumers have become more accustomed to and more attracted to the convenience of online shopping, so too has grown their competing interest in memorable in-person experiences. Consumers' familiarity with modern technology has paved a way for both of these benefits to work alongside each other and provide consumers with a best-of-both-worlds option that they appreciate.
Trend themes
Themes within the eCommerce Amalgamation trend
Three behaviours holding the trend together01
eCommerce and brick-and-mortar blend
Retailers are finding ways to combine online and in-store experiences
02
At-home try-ons and fitting rooms
Companies are offering personal at-home fitting and try-on services, as well as physical fitting rooms that bridge the gap between online and offline
03
Artificial Intelligence in fashion
Fashion companies are using AI to better serve customers, in both online and offline experiences
Industry implications
What the eCommerce Amalgamation trend means for industry
Where the trend changes the playbookFor
Retail
Physical and online retailers are finding innovative ways to merge the two shopping methods
For
Fashion
The fashion industry is exploring technologies that make shopping and personal style easier for consumers
For
Ecommerce
Companies are continuing to improve and personalize the online shopping experience by offering new services, such as at-home try-on programs
Workshop question
How can your brand merge its physical and virtual branches in a way that is distinct?
Trend signals
Trend signals for eCommerce Amalgamation
Trend score 5.3 out of 10, from popularity 78%, activity 74%, freshness 8%.
Popularity78%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the eCommerce Amalgamation trend
4 featured examples from Sep 13 to Dec 13, 2017CategoryBusiness
Offline Fashion Shops
The First-Ever Brick-and-Mortar Everlane Store is Now Open in NYC
Physical stores remain crucial in the fashion retail industry, as they enable customers to touch, try on, and experience the products firsthand.
CategoryTech
Physical eCommerce Fitting Rooms
The JOOOS Fitting Rooms Connect Online and Offline Retail
The JOOOS fitting rooms primarily cater to the fashion retail industry, providing a new approach to enhance the customer shopping experience.
CategoryBusiness
At-Home Fitting Room Services
YOURFITTINGROOM is a New Service Tailored to eCommerce Customers
YOURFITTINGROOM's at-home fitting room services caters specifically to ecommerce and shows that there's still plenty of room for innovation in the industry.
CategoryTech
AI Fashion Assistants
Alibaba's 'FashionAI' is Powered by Artificial Intelligence
AI-powered fashion assistants can revolutionize the way customers shop for clothing, providing a personalized and efficient experience.
