Halifax's Jargon Buster Campaign Includes Google Assistant

 - Nov 14, 2017
References: halifaxjargonbuster & campaignlive
For several years now, Halifax has been running its Jargon Buster campaign with the aim of easily explaining baffling banking jargon that can be confusing to homebuyers. Now, Halifax has integrated Google Assistant into its campaign, making it possible for homebuyers to talk with the smart assistant in order to better understand terms related to buying a house.

On the dedicated Halifax Jargon Buster website, users are able to type in terms and phrases like "property ladder," "conveyancer" and "gazumping" to call up definitions, analogies and videos. To interact with Google Assistant, Google Home owners are able to activate the Google Assistant Action by saying: "OK Google, let me speak to the Halifax Jargon Buster."