The Walmart Global Shop Lets Consumers Purchase from Overseas

 - Feb 15, 2017
References: marketing-interactive
The Walmart Global Shop platform is a unique e-commerce app that lets the retail giant's shoppers access deals and items from overseas. Launched in China, the app is not only accessible via mobile devices but is also promoted with interactive store displays across the country's Walmart locations.

"By integrating online and offline businesses seamlessly, we hope to meet different consumer groups’ demand for quality and good prices," said Sean Clarke, president and CEO of Walmart China about the venture.

Walmart Global Shop makes both online and in-store shopping experiences more flexible and personalized, giving consumers a chance to access overseas items that range from food and health products to baby care and beauty goods that can be shipped directly to their door.