Everlane is an online clothing retailer that prides itself on making modern wardrobe basics—but now consumers will also be able to visit the first-ever physical Everlane store in NYC's SoHo neighborhood.
After operating as an online-only business for more than five years, Everlane is now introducing its brick-and-mortar shop to push past some of the barriers of ecommerce shopping. As Everlane CEO and founder Michael Preysman sees it, the online-only experience has two major flaws: "Customers don’t get to touch or try the product before they buy it. And we don’t get to have in-person-real-life-conversations with our community."
The offline Everlane shopping experience leverages technology to make the most of the physical space, such as an integrated ID system for cashless shopping and seamless returns, as well as checkout areas within display units.