Alcohol brands infuse unexpected food products into their beverages
Trend - Alcohol brands are infusing unlikely ingredients into their products, offering an alternative to the traditional flavors that are normally incorporated into alcoholic beverages by creating a new twist on the traditional standard of food and drink pairings. This shift sets a precedent for how brands can renew their approach to traditional processes in their respective industries.
Insight - When it comes to engaging with flavor, a subset of consumers do so as an outlet for adventure. For this group, experiential novelty is often prioritized over other considerations like cost or ability to sustain. In this case, it's all about the flavor adventure and the experience that brings about for the consumer.
Insight - When it comes to engaging with flavor, a subset of consumers do so as an outlet for adventure. For this group, experiential novelty is often prioritized over other considerations like cost or ability to sustain. In this case, it's all about the flavor adventure and the experience that brings about for the consumer.
Workshop Question - How can your brand appeal to those seeking a flavor adventure?
Trend Themes
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Food and Beverage Infusion — Alcohol brands are infusing unlikely ingredients into their products, offering an alternative to the traditional flavors that are normally incorporated into alcoholic beverages.
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Dessert Flavored Spirits — Consumer demand for sweet interpretations of popular liquors is growing, creating an opportunity for brands to explore dessert-flavored spirits.
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Fruit-infused Artisan Beverages — As younger generations turn away from beer and towards cocktails and flavored spirits, fruit-infused artisanal beverages represent an opportunity to create more complex and seductive options.
Industry Implications
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Alcohol and Beverage — Alcohol brands are reimagining the flavor palette of their products and creating new subcategories for themselves.
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Food and Dining — Infusing food-inspired flavors into alcohol items encourages experimentation and spurs sales growth.
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Hospitality and Tourism — As consumers seek out novel and exciting experiences, hotels, restaurants, and bars are adding new food and drink programs to their menus.
