Unlikely Admixture

Alcohol brands infuse unexpected food products into their beverages

Implications - Alcohol brands are infusing unlikely ingredients into their products, offering an alternative to the herbs, botanicals or citrus fruits that are normally incorporated into alcoholic beverages, while creating a new twist on the traditional standard of food and drink pairings. This shift serves consumers' who appreciate craft distillation and its inclusion of sophisticated novelty, while setting a new precedent for how brands can renew their approach to traditional processes in their respective industries.
SCORE 4.2
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26,083 Total Clicks
Sep 16 - Jan 18
This Quarter and Untested
LifestyleFoodDrinking
Featured Examples
Pork-Infused Brews - The Exit 7 Pork Roll Porter is a Beer Made with Real Pork Roll
SCORE 3.1
Mild 243 Clicks Pub: Sep 2, 16
Pork-Infused Brews
The Exit 7 Pork Roll Porter is a Beer Made with Real Pork Roll
New Jersey’s Flying Fish Brewing Co. recently payed homage to its home state’s favorite meat with the creation of a pork roll-infused beer called ‘Exit 7 Pork Roll Porter.’... [More]
Marshmallow-Infused Spirits - The Naked Marshmallow Co.'s Spirits Feature Sweet Dessert Flavors
SCORE 3
Mild 942 Clicks Pub: Sep 6, 16
Marshmallow-Infused Spirits
The Naked Marshmallow Co.'s Spirits Feature Sweet Dessert Flavors
The UK-based homemade marshmallow brand Naked Marshmallow Co. recently debuted a new lineup of flavored spirits that are inspired by the taste of popular desserts. While s’mores season may be... [More]
Pork-Infused Breakfast Brews - 'Beer for Breakfast' Combines the Best of Breakfast with Craft Beer
SCORE 2.4
Untested 150 Clicks Pub: Nov 12, 16
Pork-Infused Breakfast Brews
'Beer for Breakfast' Combines the Best of Breakfast with Craft Beer
The Delaware-based brewery Dogfish Head recently began shipping a drink called ‘Beer for Breakfast,’ which takes a popular morning meal and transforms it into a refreshing craft beer.... [More]
Fruit-Infused Artisan Ales - The Unibroue Éphémère Sureau Wheat Ale is Infused with Elderberry
SCORE 2.2
This Year and Untested 99 Clicks Pub: May 10, 17
Fruit-Infused Artisan Ales
The Unibroue Éphémère Sureau Wheat Ale is Infused with Elderberry
Numerous studies, surveys and sales reports have purported that Millennial consumers aren’t drinking as much beer as previous generations, so brands are responding with new products like the... [More]
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