Numerous studies, surveys and sales reports have purported that Millennial consumers aren't drinking as much beer as previous generations, so brands are responding with new products like the Unibroue Éphémère Sureau wheat ale.
Crafted with premium ingredients in Quebec, the Unibroue Éphémère Sureau is infused with elderberry flavor that adds aromatic notes to the libation in order to make it a more complex option than traditional brews.
Balancing the flavor profile of the brand's Belgian-style wheat ale with elderberry, the Unibroue Éphémère Sureau is a more seductive option that has the ability to be applicable for both male and female consumers. As cocktails, flavored spirits and coolers grow in popularity with younger, of-age demographics we'll likely see more brands responding with new products like the Unibroue Éphémère Sureau seen here.
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