Numerous studies, surveys and sales reports have purported that Millennial consumers aren't drinking as much beer as previous generations, so brands are responding with new products like the Unibroue Éphémère Sureau wheat ale.
Crafted with premium ingredients in Quebec, the Unibroue Éphémère Sureau is infused with elderberry flavor that adds aromatic notes to the libation in order to make it a more complex option than traditional brews.
Balancing the flavor profile of the brand's Belgian-style wheat ale with elderberry, the Unibroue Éphémère Sureau is a more seductive option that has the ability to be applicable for both male and female consumers. As cocktails, flavored spirits and coolers grow in popularity with younger, of-age demographics we'll likely see more brands responding with new products like the Unibroue Éphémère Sureau seen here.
Fruit-Infused Artisan Ales
More Stats +/-
Hilariously Oversized Beer Cases
Rum Brand Beers
Internationally-Inspired Craft Meaderies
Premium Fruit Juice Vodkas
Coffee Kombucha Hybrids
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.