Fans of 'American Psycho' will know that it isn't a good idea to venture into Patrick Bateman's apartment, but it's safe to take a look when using Archilogic's virtual apartment tour.
Archilogic is a real estate tool that creates 3D floor plans of homes and apartments, allowing potential buyers to tour residences from afar. As a fun and creepy bit of marketing, the company has recently uploaded a virtual replica of Patrick Bateman's bachelor pad.
The virtual apartment stays impressively true to the apartment in the film thanks to a collaboration with Gideon Ponte, the set designer on American Psycho. Beyond the accuracy of the rooms, the tour also includes jokes for fans, including Bateman's famous, bone-white business cards laid out on the living room coffee table.
Key Themes Behind This Trend
- Virtual Apartment Tours
- Virtual apartment tours offer a convenient and immersive way for potential buyers to explore properties remotely.
- 3D Floor Plans
- The creation of detailed 3D floor plans enhances real estate marketing and provides a more interactive experience for buyers.
- Collaborative Marketing
- Collaborating with professionals from the film industry to recreate iconic spaces presents unique marketing opportunities for real estate companies.
Where This Applies
- Real Estate
- Real estate companies can leverage virtual apartment tours to attract and engage potential buyers, even from a distance.
- Interior Design
- Interior design firms can use 3D floor plans to showcase their designs and offer virtual tours of their projects to clients.
- Entertainment
- Collaborating with film productions and recreating iconic movie sets in virtual tours can generate interest and engagement from fans.
