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Empowered Culture

Hispanic Millennials react to negativity by re-identifying with their roots

Trend - Hispanic in North America are undergoing a stronger re-identification with their culture–channeled through media, art empowerment and education. These ventures raise Hispanic voices and promote the cultural values of Hispanic communities.

Insight - The negative political discourse around Hispanic immigrants in the USA has resulted in a counter-reaction where individuals and groups from these communities are redefining success in America as something to be achieved with their cultural roots intact, rather than the "assimilation" that the system has been trying to promote for decades among immigrants.
Workshop Question - How can your brand better empower individuals and groups?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
111,538 Total Clicks
Date Range:
Jul 16 — May 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Architectural Barrier Walls
Architectural Barrier Walls
'Prison-Wal' Turns a Controversial Idea into a Celebration of Mexico
In collaboration with the Mamertine Corporation of the United States, Mexican firm Estudio 3.14 launched a project called ‘Prison-Wall’ to explore the idea of building a wall across the... MORE
Uruguay-Inspired Furniture Collections
Uruguay-Inspired Furniture Collections
Estudio Persona Debuts the Flow Collection at ICFF in NY
Hispanic design studio Estudio Persona introduces its latest range of furniture entitled the ‘Flow Collection.’ Estudio Persona is the result of the works of industrial designer Emiliana... MORE
Latino Influencer Summits
Latino Influencer Summits
Hispanicize Texas Aims to Empower With Engaging Sessions
Founded by Manny Ruiz, Hispanicize Texas is a innovation summit that brings together a group of Latino influencers from the worlds of fashion, business, and media. Consisting of interactive... MORE
play_circle_filled Multicultural Retail Commercials
Multicultural Retail Commercials
Target's 'Lúcete A Tu' Manera Campaign Targets Hispanic Consumers
In an effort to reach Hispanic consumers, Target recently rolled out a campaign called ‘Lúcete A Tu Manera,’ which loosely translates into the phrase ‘Show off your way.’... MORE
Entrepreneur Empowerment Programs
Entrepreneur Empowerment Programs
$tand By Me Has Partnered with the Delaware Hispanic Commission
The personal finance coaching firm By Me has partnered with the Delaware Hispanic Commission to help empower Latinos in the surrounding community who own their own small businesses. One of... MORE
Cultural Business Associations
Cultural Business Associations
This Business Women Association Connects Hispanic Professionals
The National Hispanic Business Women Association offers its members a variety of perks and business opportunities, and is able to connect members to specialized educational, business-building and... MORE
Latino Voting Apps
Latino Voting Apps
The Latino Vote App Helps Latinos Register For Presidential Elections
Everybody knows that the Latino vote is something that has the capability to swing the elections of the US presidential elections one way or the other. This is exactly why the Latino Vote... MORE

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