Smart assistive technology enables personalized beauty routines
Implications - The increasing prevalence of artificial tech in consumers' lives has bled over to the world of beauty. Smart technology is now enabling platforms that offer consumers more personalized and knowledge-based beauty routines. This shift comes as the influence of smart technology aims to strike a balance between practical function, and lifestyle management.
Workshop Question - How can your brand position itself as practical, while concerning itself with consumers' non-essential routines?
Trend Themes
1. AI Beauty Assistants - The rise of AI is enabling beauty brands to offer personalized product recommendations and tailored beauty routines through apps, smart mirrors, and virtual assistant devices.
2. Voice-enabled Beauty Advisors - Voice-assistant devices like Google Home and Amazon Alexa are being integrated with beauty brand platforms to offer customers personalized skincare routines tailored to their individual needs.
3. Smart Beauty Tech - Smart mirrors, AI facial cleansers, and color-matching makeup bots are examples of the growing trend of integrating smart technology and AI in the beauty industry.
Industry Implications
1. Health & Beauty - As AI and smart technology become more accessible, expect beauty brands to continue to integrate new tech to offer more personalized experiences and products to consumers.
2. Artificial Intelligence - The demand for AI-powered beauty products is growing, creating new opportunities for tech companies to develop disruptive innovation in the beauty industry.
3. Retail/e-commerce - Brands that integrate AI-powered beauty tools and experiences will be more competitive in the e-commerce industry as consumers demand personalized experiences and products.
