The recently released Laneige Beauty Mirror app is created in partnership with digital beauty tool developer Modiface. The platform is enhanced with augmented reality software and lets users test the renowned Asian beauty brand's vast product range.
Users of the Laneige Beauty Mirror app are able to simulate cosmetic applications and try out products before committing to a purchase. Additionally, they will be able to experience live 3D video clips that display different angles, taking simulations one step further than traditional makeup apps that rely on 2D graphics.
Appealing to cost and tech-conscious consumers, this augmented reality makeup mirror promotes the Laneige product range in a clever way while letting users test skincare and makeup products without having to set foot in a store.