Enforced Portioning

Brands create tools that allow for self-taught portion control

Implications - Brands are now offering tools that allow their customers to teach themselves portion control in a way that allows them to over time, learn how to do so independent of outside sources. As a marketing term in the industry, "portion control" has often implied a reliance on the brand offering this benefit, so brands promoting self-reliance in tandem with the tools they offer create a specialized niche within this market.
SCORE 7.9
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136,548 Total Clicks
Mar 17 - Jan 18
This Quarter and Warm
Art & DesignLifestyleFoodHealth
Featured Examples
Educational Kitchen Accessories - 'Safe Slice' Kitchenware Teaches Kids About Portion Control
SCORE 8.6
This Year and V. Hot 6,528 Clicks Pub: Aug 4, 17
Educational Kitchen Accessories
'Safe Slice' Kitchenware Teaches Kids About Portion Control
It’s important that kids get started early in learning healthy food preparation, and ‘Safe Slice,’ a graduate design project from Katrina Steven of the University of Dundee, aims... [More]
Sectioned Kiddie Food Plates - The 'Lunchbox Runner' Portions Meals and Has a Multipurpose Design
SCORE 8.1
This Year and Hot 6,621 Clicks Pub: Sep 29, 17
Sectioned Kiddie Food Plates
The 'Lunchbox Runner' Portions Meals and Has a Multipurpose Design
The ‘Lunchbox Runner’ has been designed by Yoon Jeongho and Kim Myungjin as a food plate that works to portion out foods and let kids interact with them in a different way. After it has... [More]
Portion-Controlled Meal Containers - Rubbermaid's Balance Meal Kit is Color-Coded for Healthy Eating
SCORE 7.6
This Year and Hot 2,577 Clicks Pub: Mar 31, 17
Portion-Controlled Meal Containers
Rubbermaid's Balance Meal Kit is Color-Coded for Healthy Eating
One of the newest products from Rubbermaid is a meal container that includes four small, color-coded cups that neatly fit into a larger box. As well as being handy for packing lunches, the Balanced... [More]
Meal Portion Control Measurers - The 'SkinnyPlate' Portion Control Plates Let You Eat What You Want
SCORE 3.7
This Year and Mild 427 Clicks Pub: Jun 23, 17
Meal Portion Control Measurers
The 'SkinnyPlate' Portion Control Plates Let You Eat What You Want
Changing your routine to lose weight can oftentimes be done by simply curbing how much food you’re eating, so the ‘SkinnyPlate’ portion control plate is intended to provide you... [More]
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