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Enforced Portioning

Brands create tools that allow for self-taught portion control

Trend - Brands are now offering tools that allow their customers to teach themselves portion control in a way that allows them to, over time, learn how to do so independent of outside sources. Brands promoting self-reliance in tandem with the tools they offer create a specialized niche within this market.

Insight - Many consumers today aspire to have a healthier relationship with food in order to improve their sense of wellness, and associate weight loss with a sense of personal betterment. Because many consumers are so entrenched in habits that they perceive to be unhealthy, a huge part of improving oneself in this way is facilitated through a re-education of even the most basic health principles.
Workshop Question - How can your brand better offer its customers long-term solutions?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
188,848 Total Clicks
Date Range:
Mar 17 — Jan 18
Trending:
Warm
Consumer Insight Topics:

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